The Icing On The Cake

230 Adams St.
# 1
Newton, MA 02458
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The Icing On The Cake
The Icing On The Cake
July 28, 2009
Top Stories
2025 Industry Innovators Article Image Brands
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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