Event Experience Awards nominations close TONIGHT!
Deadline's Here! 12th Annual Event Experience Awards nominations close TONIGHT!

East West Connection

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Latest from East West Connection
Event Planning & Marketing Firms
East West Connection
East West Connection
September 11, 2005
Top Stories
The LA28 handover during the Paris Olympics closing ceremony featured native Angelenos Snoop Dogg and Dr. Dre performing in front of an LA28 logo. Their performance concluded with a burst of colored powder representing the Olympic rings.
Sports
Behind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning Team
Here's what it took to produce those buzzy handover celebrations (Tom Cruise, anyone?), and how the 2028 Olympics planning team's focus is shifting now that the Paris Games have wrapped.
The Macallan Colour Collection Pop-Up
Experiential Marketing, Activations & Sponsorships
In Plane Sight: See How These Airport Activations Engaged Travelers
San Antonio is known as a walkable convention center district thanks to its famous River Walk, which connects the convention center with hotels, restaurants, museums, attractions, and outdoor areas.
Places
Here's What's New and Notable in San Antonio Right Now
Zen Zero
Beverages
10 Spirit-Free Sips Perfect for Sober October
On Sept. 6 and 7, Google Play elevated the fan experience at Zedd in the Park—a music festival held at Los Angeles State Historic Park—for its Play Points members. The Google Play Playground was a multilevel, 3,600-square-foot playground that offered a prime view of the main stage, along with interactive elements like glow-in-the-dark games, a dance floor, mini-golf, a photo booth, and an arcade station with a digital mini game that mirrored the real-life playground. A giant slide leading into a ball pit offered fans a fun way to return down to the festival grounds from the viewing platform. See more: See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
Event Tech & Tools
Event Tech Check: New Ways to Promote Events, Improve Networking, and More