120 Ultra LoungeLatest from 120 Ultra LoungeHome120 Ultra Lounge120 Ultra LoungeOctober 25, 2011Top StoriesExperiential Marketing, Activations & SponsorshipsThis Event Turned Home Decor Into a Celebration of Latinas' Life MomentsWalmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.TrendsWhat's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and MoreIndustry InsidersFrom Run Sheet to Impact with Storytelling DesignExperiential Marketing, Activations & SponsorshipsGov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music FestivalMeetingsC2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'