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The New Yorker

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Casual American Restaurants
The New Yorker
The New Yorker
May 31, 2014
Top Stories
The high-tech bus featured glass windows on one side (pictured) and digital screens on the other. When the bus wasn't officially activating, the windows had pull-down shades that weren't completely opaque, so passersby could 'sort of see what was in there and build that anticipation,' Wright said.
BizBash Sports
How the NBA's Players Association Builds Fan Community with Its Annual Mobile Tour
Now in its third year, NBPA's mobile bus activation is all about giving back, getting fans closer to their favorite players, and supporting local businesses.
Bulleit Frontier Whiskey debuted the Bulleit Limitless Lounge on Nov. 7. The multisensory, immersive bar in Downtown LA blends art, design, cocktails, music, and projection mapping technology to create a physical space where the walls, furniture, and floors change from one scene to another while guests enjoy their drinks. Bulleit partnered with the immersive media artists at Optical Animal to create four designs centered on nature, art, music, and imagination; the music theme (pictured), for example, begins as a single bouncing thread that wraps the room, reacting to the sounds of artist Bronze Whale’s track “Good Enough.” As the track builds, the room transforms into a colorful variety of audio visualizations that react to the music.
Event Tech & Tools
Event Tech Check: New Tools for Event Management, Booking, Gift-Giving, and More
The 2023 BNP Paribas Open's drone light show.
Industry Insiders
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Meetings
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Event Production & Fabrication
40+ Corporate Holiday Party Ideas for 2023