Bella Elegante300 Milam StreetHouston, TX 77002Latest from Bella EleganteBanquet & Reception HallsBella EleganteBella EleganteMay 31, 2014Top StoriesExperiential Marketing, Activations & SponsorshipsGet a Peek Inside These Star-Studded Beauty EventsHaircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.Event Tech & ToolsGuest Column: Still Not Using AI for Events? Here’s What You’re MissingExperiential Marketing, Activations & SponsorshipsInside Motorola’s Bold, Multisensory Razr Launch EventIndustry InsidersWhy Audiences Tune Out & What Experiential Events Do BetterEvent Design & Decor‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala