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December 14, 2014
Top Stories
CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event
Experiential Marketing, Activations & Sponsorships
White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands
CNN, The Wall Street Journal, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.
UNICEF's new art exhibition, 'Heart Strings,' kicked off in Houston from March 22 to April 7. Multimedia studio Moment Factory, which specializes in interactive technology, created a series of interactive rooms that uniquely utilized lights and sounds that responded dynamically to people speaking—intertwining attendees' voices with those of kids around the world that had been captured in UNICEF's documentary footage. See more: This UNICEF Exhibit Uses Visitors' Heartbeats and Voices to Create an Emotional Musical Journey
Event Tech & Tools
Event Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and More
Power Of Event Tech 2024
Industry Insiders
Unleashing the Power of Event Tech: Insights from Connect Spring Marketplace 2024
Produced by 160over90, the brand’s activation also included the Marriott Bonvoy House presented by Visa, where co-branded card members could redeem points to access a watch party.
BizBash Sports
2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride
During CES, our client tasked us with taking over hotel suites and transforming them into welcoming environments for critical small-group conversations off the bustling show floor. Our approach was to create a Mini Innovation Center to highlight new products and promote intimate conversations with executive buyers. The result of the environments BeEvents created was a successful booking of over 30 follow-up meetings after the show. That's the power of measuring results with Smart Experience Design.
Industry Insiders
The Event Impact Equation: Measuring What Matters