The names of sponsors such as Ketel One appeared in frames on a step-and-repeat outside of the building. Inside the space, the liquor brand hosted bars and provided specialty cocktails including one that combined vodka with edlerflower and prosecco.
Produced by Bureau Betak, the September 4 Altuzarra for Target launch party at Skylight Clarkson Square had guests enter a cavernous mirrored room filled with thousands of strung lights. The event's decor created a veritable twilight zone including 1,140 strands of light and 1,420 feet of drape.
Chicago's Museum of Science and Industry hosted its Columbian Ball on October 11. Event Creative's decor included bars inspired by blown-up projections of microscopic slides.
360 Live Media, a Washington marketing and event firm, celebrated a move into new offices at a party for about 135 people September 17. The theme was “the 360 experience,” and as guests made their way through the office there were interactive stations that touched on the five senses. As guests told stories about their favorite "360 moment," graphic recorder Greg Gersch illustrated them on a colorful mural. Guests received an electronic copy of the finished image after the event.
About 3,500 people attended the 18th annual Human Rights Campaign National Dinner October 25 at the Walter E. Washington Convention Center; Hargrove handled event design. The silent auction areas were defined by white cubes created from slats of Coroplast. The word "evolve" came into focus above the entry.
San Francisco-based Blueprint Studios planned a corporate holiday party in Menlo Park, California, last December that took inspiration from popular stories, such as Snow White and The Polar Express.
Serve guest icy cocktails from behind the six-foot Diamond Mirror Bar, $595, from Designer8 Event Furniture Rental.
For the massive gala's 2014 iteration, planners chose a "Bridge to Possibility" theme. Held at the cavernous Jacob K. Javits Convention Center, the event featured screens printed with the New York City skyline and bridges. The screens enclosed the entry hallway that led to the reception space. David Stark Design designed the event.
Studio 54 inspired the look and feel of the Recording Academy's Grammy after-party at the Los Angeles Convention Center in 2011. Curtains made from reflective beads added a vintage touch, and lots of sparkle.
About 3,500 people attended the 18th annual dinner October 25 in Washington at the Walter E. Washington Convention Center in 2014. The silent auction areas were defined by white cubes created from slats of Coroplast. The word "evolve" came into focus above the entry. Hargrove produced the event.
Rolling Stone hosted Rolling Stone Live on January 31 at the Venue Scottsdale. Toast, Bookem Danno, and Talent Resources Sports produced the music magazine's Super Bowl event. Miller Lite was a sponsor, and 24-ounce cans of the product formed an eight-foot decorative wall at the entrance to the venue. As guests entered, brand ambassadors wearing biker-inspired costumes handed them a can.
Cocktail Academy served cocktails and mocktails at a bar backed with flowers and the words "Honestly Refreshing," a tasteful nod to the party's host.
Fox hosted a Television Critics Association event in Los Angeles in January, produced by YourBash, where logos in frames got the look of dressed-up wall art.
