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GENERAL

April 22, 2015
Many large music festivals, such as Tomorrowland in Belgium, use R.F.I.D. wristbands in place of admission tickets. Not only do the bands speed up entrance lines, but they can also be used for cashless payment and to facilitate posting on social media.
Many large music festivals, such as Tomorrowland in Belgium, use R.F.I.D. wristbands in place of admission tickets. Not only do the bands speed up entrance lines, but they can also be used for cashless payment and to facilitate posting on social media.
Photo: Stijn De Grauwe
BrownHot Events partnered with Mille Fiori Floral Design to create an 8- by 20-foot paper flower backdrop for the V.I.P. tent bar at the third annual Veuve Clicquot Polo Classic in Los Angeles in October.
BrownHot Events partnered with Mille Fiori Floral Design to create an 8- by 20-foot paper flower backdrop for the V.I.P. tent bar at the third annual Veuve Clicquot Polo Classic in Los Angeles in October.
Photo: Claire Barrett Photography
Problem: A Complex Venue Layout
Problem: A Complex Venue Layout

As part of Herbalife’s 35th anniversary conference in St. Louis in July, producer Sterling Engagements located a venue that would represent cost savings from the company’s original selection. The group landed at the historic Union Station, a train station-turned-hotel and event venue with features including a broad staircase. Rather than locate the stage out of the way, Sterling set up a stage that incorporated the staircase as a dramatic backdrop.

Photo: Courtesy of Sterling Engagements
Latest in Home
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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An all-red assortment of desserts recalled the ruby slippers from The Wizard of Oz.
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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On the Fort Worth Horizon
Fort Worth is the Unexpected City, where Texas hospitality and Western heritage create a standout setting for meetings.
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20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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Utah’s Ultimate Athletic Destination Is About to Level Up
The all-new Western Sports Park’s impact on statewide competitive events can’t be overstated.
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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Universal Helios Grand Hotel, a Loews Hotel
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Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
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Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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