Coca-Cola debuted “drinkable advertising” during the N.C.A.A. Men's Final Four in Indianapolis April 4 to 6 as part of Coke Zero’s “You Don’t Know Zero 'Til You’ve Tried It” campaign. At the March Madness Music Festival in White River State Park, the company erected a “drinkable billboard.” On the front of the 26- by 36-foot billboard, 4,500 feet of tubing spelled out “Taste It.” An elaborate pumping system carried Coke Zero through the tubing and down to a sampling station on the ground.
Turn 3-D projections into interactive games for guests with help from Montreal-based Luz Studio. For the city’s annual art show Luminothérapie, the visual design firm produced four interactive games inspired by early 20th-century carnival classics, such as shooting galleries and Whack-a-Mole. The games were part of the studio’s Fascinoscope installation, a series of eight large-scale projections on structures around the Quartier des Spectacles from December to February.
