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Superlounge Ideas

November 17, 2015
A Phhhoto booth let guests pose for GIFs.
A Phhhoto booth let guests pose for GIFs.
Photo: Jason Koerner
Wu-Tang Clan rapper Ghostface Killah was the headline act on Saturday night. The event had five stages, but organizers worked together to create a cohesive vibe. Key staff included talent programmer David Sinopoli, director of community events/activations Sarah Moody, builder Stephen Shaw, and lighting and production designer Marcelo Ferreira.
Wu-Tang Clan rapper Ghostface Killah was the headline act on Saturday night. The event had five stages, but organizers worked together to create a cohesive vibe. Key staff included talent programmer David Sinopoli, director of community events/activations Sarah Moody, builder Stephen Shaw, and lighting and production designer Marcelo Ferreira.
Photo: Jason Koerner
The entrance to the Main Frame stage was constructed of illuminated polls that bounced sounds back and forth. The video sculpture was designed by artist Jason Boogie AV8 and titled 'Theoretical FrameWork.'
The entrance to the Main Frame stage was constructed of illuminated polls that bounced sounds back and forth. The video sculpture was designed by artist Jason Boogie AV8 and titled "Theoretical FrameWork."
Photo: Jason Koerner
Artists such as Foster the People and Charli XCX performed on Mercedes’s Evolution Stage.
Artists such as Foster the People and Charli XCX performed on Mercedes’s Evolution Stage.
Photo: Courtesy of Rock in Rio
Krewella’s Get Wet Tour
Krewella’s Get Wet Tour

"My team at V Squared Labs and I are always pushing the envelope with existing technology to generate new forms of experiential visual art. The Volcano is our next experimental design integrating lighting, reflection mapping, and sculptural form," says Vello Virkhaus, founder of the Los Angeles-based visual arts studio. The impressive “Volcano” sculpture, which was designed for electronic music dance group Krewella’s current tour, consists of crystal-like structures made out of one- and two-way mirrored acrylic plastic with reflective backing that creates a mapping effect. Each crystal is also equipped with LED elements, resulting in the illusion that the structure is morphing from within.

Photo: Max Chang
Dillon Francis
Dillon Francis

V Squared Labs teamed up with DJ Dillon Francis to create a new stage show featuring a unique Frank Gehry-inspired structure. The empty spaces within the 3-D video DJ booth are lined with a highly reflective mirrored vinyl to bounce video out into the audience, creating an almost psychedelic effect. Virkhaus describes his team’s colorful, twisted work as "Jeff Koons meets Atari 8-bit on a slice of pizza." 

Photo: Courtesy of V Squared
Nine Inch Nails’s Tension Tour 2013-2014
Nine Inch Nails’s Tension Tour 2013-2014

Bennett describes his stage design for Nine Inch Nails’s recent shows as “an advanced version of the Lights in the Sky tour,” referring to the band’s 2008 tour, which featured transparent screens and light structures. As the band’s longtime lighting designer, Bennett upgraded the technology this time around, adding a custom-built LED screen developed by video production company Nocturne. In addition to the tour stage, Bennett also created a roadworthy version for the band’s festival appearances—one that was ground-supported and didn’t rely on on-site production restrictions. The concept was based on the Talking Heads movie Stop Making Sense. “You start with an empty stage and build from there through many reveals and dynamics, then into a full-blown rock show.”

Photo: Steven Jennings
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Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.
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Moët Hennessy, Jose Cuervo, and Balcones Whisky hosted happy hours, parties, and educational sessions at the annual cocktail conference in New Orleans.
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