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Tropical

December 13, 2015
The Miami Children's Hospital's Diamond Ball
The Miami Children's Hospital's Diamond Ball

Held at the JW Marriott Marquis Miami on October 12, the event had a Brazilian Carnival theme. The ballroom was inspired by the celebration in Rio and had dancers in cages and lush, feathered headdresses. Samba batucada drums played in background. 

Photo: Courtesy of Miami Children's Hospital Diamond Ball
The Travel Channel's 'Sexiest Beaches' Promotion
The Travel Channel's 'Sexiest Beaches' Promotion

In 2009, the Travel Channel promoted a beach-focused show with a thematic activation in New York. Amusitronix provided three different adventure games that recalled summer vacations in tropical locales.

Photo: Jessica Torossian/BizBash
Macy's Spring Break Promotion
Macy's Spring Break Promotion

In 2011, Macy's staged a Star Beach Party to promote its spring-break-ready wares. Although it took place in chilly Chicago in March, the pop-up promotion let guests pose with beach-themed props against sunny backdrops.

Photo: Courtesy of Macy's
Pink 'Paradise' cocktails nodded to the rosy hue of the surrounding orchids. Guests sipped the drinks in resort-style lounge furniture donated by Williams Ski & Patio.
Pink "Paradise" cocktails nodded to the rosy hue of the surrounding orchids. Guests sipped the drinks in resort-style lounge furniture donated by Williams Ski & Patio.
Photo: Robin Carlson
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Collect reclaimed rocks, wood, and seashells to fill apothecary jars of varying sizes, shapes, and heights for displays such as the underwater-inspired design from Blueprint Studios.
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A red thread, symbolizing the fight against AIDS, ran through several of the communal tables at this year's event. At a table designed by Kimberle Winzeler of Pauline Grace, red thread was wrapped around a tall candelabra.
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At the Elle Women in Hollywood event, held at the Four Seasons Hotel in Beverly Hills in October 2014 and produced by Caravents, slate gray fabric lined the walls, allowing the blush tones of the tabletop decor to pop.
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Inspired by an Italian nightclub, Wells switched the color palette of the hotel ballroom for the after-party, focusing on black, white, and silver lounge furniture.
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Looking for a fun event moment near some of Atlanta's most popular venues? Following a $2.5 million renovation, the Georgia World Congress Center Authority (GWCCA) has reopened the popular Fountain of Rings landmark at Centennial Olympic Park. Daily shows, which kicked off this week, see water spray to heights of over 15 feet, along with more than 250 new LED ring lights offering 360-degree illumination in vibrant colors and patterns, and a sophisticated fog system with over 200 individual fog emitters—all synchronized to a curated playlist of songs from artists with ties to Georgia. In addition to Centennial Olympic Park, GWCCA’s campus includes the Georgia World Congress Center, the Mercedes-Benz Stadium, and Signia by Hilton Atlanta.
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In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
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