The Miami Children's Hospital's Diamond Ball
Held at the JW Marriott Marquis Miami on October 12, the event had a Brazilian Carnival theme. The ballroom was inspired by the celebration in Rio and had dancers in cages and lush, feathered headdresses. Samba batucada drums played in background.
Photo: Courtesy of Miami Children's Hospital Diamond Ball
The Travel Channel's 'Sexiest Beaches' Promotion
In 2009, the Travel Channel promoted a beach-focused show with a thematic activation in New York. Amusitronix provided three different adventure games that recalled summer vacations in tropical locales.
Photo: Jessica Torossian/BizBash
Macy's Spring Break Promotion
In 2011, Macy's staged a Star Beach Party to promote its spring-break-ready wares. Although it took place in chilly Chicago in March, the pop-up promotion let guests pose with beach-themed props against sunny backdrops.
Photo: Courtesy of Macy's
Pink "Paradise" cocktails nodded to the rosy hue of the surrounding orchids. Guests sipped the drinks in resort-style lounge furniture donated by Williams Ski & Patio.
Photo: Robin Carlson
