In honor of the opening of High Line Park, Friends of the High Line hosted a benefit in New York in 2009. At the after-party, held in a covered portion of the High Line, an illuminated bar decorated the main event space.
At the inaugural Electric Run, a nighttime 5K run/walk set to electronic dance music, the more than 10,000 participants were encouraged to wear LED-lit clothing and neon colors, and carry glow sticks.
For Sparkle Lounge on January 8, the annual client and vendor appreciation event from the Ronald Reagan Building and International Trade Center, the building’s signature Atrium space was transformed with futuristic lighting effects and angular graphics. Two sleek, minimalist bars flanked the space, which popped in shades of pink and purple.
The event also previewed interactive displays, including a fog screen holographic video projection.
Infiniti revealed its all-new luxury crossover with drones at a nondescript downtown Los Angeles warehouse on November 17. Drones inside each block removed the pieces one by one, surprising guests and getting the crowd buzzing.
