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Olympics

January 13, 2016
For Nike's World Cup viewing party in 2010, Relevent set up a large video screen in the middle of New York's meatpacking district. Designed to look like a soccer field, the ground was covered with Astroturf.
For Nike's World Cup viewing party in 2010, Relevent set up a large video screen in the middle of New York's meatpacking district. Designed to look like a soccer field, the ground was covered with Astroturf.
Photo: Sara Jaye Weiss
The Nike World Cup viewing event also included foosball, British- and American-influenced fare, face painting, a photo booth, and a retail area for Nike products.
The Nike World Cup viewing event also included foosball, British- and American-influenced fare, face painting, a photo booth, and a retail area for Nike products.
Photo: Sara Jaye Weiss
To launch its Olympic sponsorship earlier this year, Duracell partnered with Synergy Events to design a stadium-like space with areas representing different sports. At one station, taekwondo champions Diana and Mark Lopez showed off their moves, while TVs screened highlights from past competitions.
To launch its Olympic sponsorship earlier this year, Duracell partnered with Synergy Events to design a stadium-like space with areas representing different sports. At one station, taekwondo champions Diana and Mark Lopez showed off their moves, while TVs screened highlights from past competitions.
Photo: Diane Bondareff/Insider Images for Duracell
The invitation for the New Balance experience store preview in New York in 2011 was a brass-colored relay baton, which hinted at the running-themed event concept.
The invitation for the New Balance experience store preview in New York in 2011 was a brass-colored relay baton, which hinted at the running-themed event concept.
Photo: Jeeyun Lee for BizBash
Matthew David Hopkins of 360 Design Events highlighted the park's many uses at this year's Hudson River Park gala in New York by creating centerpieces that incorporated running shoes and bicycle wheels.
Matthew David Hopkins of 360 Design Events highlighted the park's many uses at this year's Hudson River Park gala in New York by creating centerpieces that incorporated running shoes and bicycle wheels.
Photo: Courtesy of 360 Design Events, Jamie Watts Photography
Centerpieces at this year's Keep Memory Alive 'Power of Love Gala' in Las Vegas featured logo boxing gloves adorned with calla lilies.
Centerpieces at this year's Keep Memory Alive "Power of Love Gala" in Las Vegas featured logo boxing gloves adorned with calla lilies.
Photo: Curtis Dahl
Jeffrey Foster of Event Creative designed custom-built tables and props, including glowing baseball-diamond-shaped tables and a scoreboard that hung above the dance floor for a baseball-themed bar mitzvah in Chicago.
Jeffrey Foster of Event Creative designed custom-built tables and props, including glowing baseball-diamond-shaped tables and a scoreboard that hung above the dance floor for a baseball-themed bar mitzvah in Chicago.
Photo: Lee Ross Photography
Night Vision Entertainment created a 'shoe chandelier' for this year's N.B.A. All-Star Game in Orlando. The design featured 22 pairs of Adidas Superstar shoes hanging from the ceiling in a spiral configuration.
Night Vision Entertainment created a "shoe chandelier" for this year's N.B.A. All-Star Game in Orlando. The design featured 22 pairs of Adidas Superstar shoes hanging from the ceiling in a spiral configuration.
Photo: Kayla Hernandez for BizBash
For the 2011 U.S. Open, sponsor Moët & Chandon created a small-scale tennis court inside their New York offices.
For the 2011 U.S. Open, sponsor Moët & Chandon created a small-scale tennis court inside their New York offices.
Photo: William Star/ShootingStarsPro.com
The producers of St. Patrick's Episcopal Day School's sports-themed auction in 2010 tapped commercial sculptor A.J. Strasser to create oversize models of sports-related objects.
The producers of St. Patrick's Episcopal Day School's sports-themed auction in 2010 tapped commercial sculptor A.J. Strasser to create oversize models of sports-related objects.
Photo: Stephen Elliot/Mud Productions for BizBash
To maintain the evening's sports theme, servers from Main Event Caterers wore referee uniforms.
To maintain the evening's sports theme, servers from Main Event Caterers wore referee uniforms.
Photo: Stephen Elliot/Mud Productions for BizBash
At the U.S. Olympic Committee's 'Raise Our Flag' campaign launch, which took place earlier this year, Hilton created a 'dream wall,' where people could scrawl messages and show their support for the U.S. Olympic and Paralympic teams.
At the U.S. Olympic Committee's "Raise Our Flag" campaign launch, which took place earlier this year, Hilton created a "dream wall," where people could scrawl messages and show their support for the U.S. Olympic and Paralympic teams.
Photo: JM Photo for BizBash
Paralympic sports demonstrations were also a big part of the experiential promotion. One area invited visitors to shoot basketballs from a wheelchair.
Paralympic sports demonstrations were also a big part of the experiential promotion. One area invited visitors to shoot basketballs from a wheelchair.
Photo: JM Photo for BizBash
Team Up's Players' gala, which took place in Toronto earlier this year, featured food stations inspired by athletes.
Team Up's Players' gala, which took place in Toronto earlier this year, featured food stations inspired by athletes.
Photo: Graig Abel Photography
Created by TBA Global Canada and partner GES Canada, the temporary pavilion that showcased the Vancouver Olympics in 2010 included interactive gaming stations that gave attendees a better understanding of potentially unfamiliar sports like curling.
Created by TBA Global Canada and partner GES Canada, the temporary pavilion that showcased the Vancouver Olympics in 2010 included interactive gaming stations that gave attendees a better understanding of potentially unfamiliar sports like curling.
Photo: Dean Hannas
The N.C.C.A. and Turner Sports' temporary lounge, set up at the Time Warner Center, included a seated area with basketball-court-style flooring for the public to watch March Madness on four large-screen TVs.
The N.C.C.A. and Turner Sports' temporary lounge, set up at the Time Warner Center, included a seated area with basketball-court-style flooring for the public to watch March Madness on four large-screen TVs.
Photo: Brian Nevins
The activation also included a photo booth, which allowed visitors to pose with virtual images of Turner Sports' announcers.
The activation also included a photo booth, which allowed visitors to pose with virtual images of Turner Sports' announcers.
Photo: Brian Nevins
At the Tide Plus Febreze Sport launch party in Miami, the detergent brand staged multiple sports activities, including mini golf and basketball, on the W's rooftop tennis and basketball courts.
At the Tide Plus Febreze Sport launch party in Miami, the detergent brand staged multiple sports activities, including mini golf and basketball, on the W's rooftop tennis and basketball courts.
Photo: Rick Diamond/Getty Images
ESPN the Magazine's Super Bowl party last year featured sports-themed decor, which included a wall of framed athlete photos.
ESPN the Magazine's Super Bowl party last year featured sports-themed decor, which included a wall of framed athlete photos.
Photo: Jessica D'Onofrio for BizBash
At Nike's Primetime Knockout event a couple years ago, guests were encouraged to customize their own T-shirts.
At Nike's Primetime Knockout event a couple years ago, guests were encouraged to customize their own T-shirts.
Photo: Courtesy of Relevent
Tony Berger of Relevent brought in falafel, taco, and soda stations from PTG Event Services at the Nike party to help guests feel like they were at a real sporting event.
Tony Berger of Relevent brought in falafel, taco, and soda stations from PTG Event Services at the Nike party to help guests feel like they were at a real sporting event.
Photo: Courtesy of Relevent
Randy Finch and Derek Maxfield, stars of the Food Network show Ice Brigade, put on live ice-sculpting performances in this year's Super Bowl Village. Naturally, their frozen sculptures had a sporty theme.
Randy Finch and Derek Maxfield, stars of the Food Network show Ice Brigade, put on live ice-sculpting performances in this year's Super Bowl Village. Naturally, their frozen sculptures had a sporty theme.
Photo: Courtesy of Indianapolis Super Bowl Host Committee
Other activities at Super Bowl Village included the Super Bowl Host Committee and Global Inheritance's 100-Yard Hamster Wheel Dash, which let fans go head to head in human-powered wheels.
Other activities at Super Bowl Village included the Super Bowl Host Committee and Global Inheritance's 100-Yard Hamster Wheel Dash, which let fans go head to head in human-powered wheels.
Photo: Courtesy of Indianapolis Super Bowl Host Committee
At Coca-Cola's 'Celebrate the Spirit' event, which took place in Chicago in 2009, producers hung the Olympic rings from the tent's ceiling as a nod to the theme.
At Coca-Cola's "Celebrate the Spirit" event, which took place in Chicago in 2009, producers hung the Olympic rings from the tent's ceiling as a nod to the theme.
Photo: Courtesy of Coca-Cola
Product reps for Coca-Cola handed out vintage Olympics pins.
Product reps for Coca-Cola handed out vintage Olympics pins.
Photo: Courtesy of Coca-Cola
In 2009, the Museum of Science and Industry's Columbian Ball in Chicago featured an acrobatic performance by Jesse White Tumblers in the dinner tent.
In 2009, the Museum of Science and Industry's Columbian Ball in Chicago featured an acrobatic performance by Jesse White Tumblers in the dinner tent.
Photo: JB Spector/Museum of Science and Industry
For the Moneyball premiere, a parking lot adjacent to the Paramount Theatre was transformed into a baseball field, complete with scoop stadium lights and 200 authentic stadium seats from Brown United.
For the Moneyball premiere, a parking lot adjacent to the Paramount Theatre was transformed into a baseball field, complete with scoop stadium lights and 200 authentic stadium seats from Brown United.
Photo: Line 8 Photography
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