Theorie | BizBash

Experiential Marketing, Activations & Sponsorships

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.

The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

Los Angeles / Southern California

6 New Venues in San Diego for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in San Diego.

Hotel del Coronado

Utah’s Ultimate Athletic Destination Is About to Level Up

The all-new Western Sports Park’s impact on statewide competitive events can’t be overstated.

Dsc 3099 (1) (1)

Experiential Marketing, Activations & Sponsorships

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

The grocery store chain showcased its affordable products within a cute farmstand-like setting.

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

Orlando / Central Florida

5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Orlando/Central Florida.

Universal Helios Grand Hotel, a Loews Hotel

Event Design & Decor

7 Smart Ways to Beat the Heat at Outdoor Events

Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.

'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

7 Smart Ways to Beat the Heat at Outdoor Events

Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance

Industry Innovators 2025: Sephora

Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands

Experiential Marketing, Activations & Sponsorships

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.

The activation was disguised as an ordinary porta-potty.

Phoenix / Scottsdale

11 New Venues in Phoenix/Scottsdale for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Phoenix/Scottsdale.

Marriott Phoenix Resort Tempe at The Buttes

Cosm Opens Immersive Event Venues in LA and Dallas

Redefining immersive events through Shared Reality

Cosm transports guests to destinations around the world, wherever 'there' may be! Immerse in Shared Reality alongside your friends and family and experience an entirely new way of watching premium content across live sports, art, and entertainment. If you can't be there, be at Cosm!

Event Design & Decor

Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands

From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.

Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.

9 New Venues in Atlanta for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Atlanta.

Renaissance Atlanta Midtown

Toledo's Unique Venues Will Thrill Your Guests

Enjoy experiences in the Glass City you can't find anywhere else.

Giraffe feeding at the Toledo Zoo

Page 1 of 304