Lucky Lounge Presents: Desert Jam
Guests could pick up Lucky Brand bandanas, embroidered on the spot with their names or initials.
Photo: Alesandra Dubin/BizBash
N.C.A.A. Final Four Fan Fest
Official N.C.A.A. partner LG Electronics USA hosted an interactive experience using the brand's products for the fan event, which took place March 30 to April 2 at the Phoenix Convention Center. In the Let’s Make a Deal-style game, LG demonstrated its new InstaView refrigerators, which have a glass window on the door that illuminates when touched. Fans could opt to turn in their LG lanyard for a chance to knock on the refrigerator door and reveal a prize inside, which ranged from water bottles and sunglasses to big items such as TVs.
Photo: Courtesy of LG
At the C.T.I.A. Super Mobility show in September 2016 in Las Vegas, Pinnacle Exhibits designed an all-white showroom for Mobilitie, a wireless solutions provider for stadiums and other mega-venues. The showroom featured scale models of several famous venues with lifelike details of the venue structure, people, screens, and lights.
Photo: Michael Taft
Freddie Georges Production Group designed Netflix’s debut at Comic-Con in San Diego in July. The 20- by 30-foot booth featured a tunnel comprising 68 monitors that broadcast preview trailers of the service’s shows. It also had an interactive social media element that shared posts from influencers.
Photo: Courtesy of FGPG
Facebook launched its new social media and virtual-reality product Spaces at its F8 Developers Conference in April in San Jose, California. Freddie Georges Production Group designed a social media and VR environment that involved brand ambassadors engaging with attendees in pairs. Glass walls created separate spaces for each pair to test the product.
Photo: Courtesy of Facebook
For exterior-building product company Ply Gem, MG created a booth that was designed to showcase the company’s products in action in an exterior house display, while telling the brand story in an interior space. The booth, which was featured at the International Builders’ Show in Orlando in January, offered displays that identified which products were used on each wall and told solution stories focused on design, durability, comfort, and remodeling.
Photo: Courtesy of MG
At the construction-industry trade show ConExpo in Las Vegas in March, MG designed a large space for Topcon with several points for attendee engagement. Stations included product demo areas, an upper-deck V.I.P. area, a cage where company representatives demonstrated the latest in Topcon drone technology, and a theater shaped like a bulldozer that screened a video about the company’s bulldozer control system.
Photo: Gary Michael Prochorchik
At Vision Expo East, which took place in April in New York, Creatacor designed a 20- by 60-foot booth for Silhouette eyewear that included a variety of displays for the brand’s four lines. For the Neubau line, which uses natural material for the frames, Creatcor designed a living moss wall as a backdrop for the eyewear display boxes.
Photo: Courtesy of Creatacor
For the December summit, Gifts for the Good Life wanted to expand upon the welcome gifting experience. To do so, the design duo reinvented the traditional outdoor market, collaborating with Canteiro Weddings to create modern "casas and carros" (or houses and carts) for the different gifting items.
Photo: John Cain Sargent
Gifts for the Good Life also created eight evolving icons for the event, which were rooted in traditional Mexican iconography with a modern twist. The symbols including a moon and sun were incorporated into the stage backdrop.
Photo: Paul Morse
Mastercard Sensory Lab
To celebrate Grammy week, Mastercard debuted its sensory lab at Fred Segal in West Hollywood on Thursday night. The interactive space, designed and produced by BMF, featured a fireside chat with Linkin Park's Mike Shinoda, a sneak peek at the brand's new ad with Camila Cabello, and a performance by rapper Kyle. The space debuted Mastercard's new audio branding, a lyric-free melody meant to resonate with customers around the world.
Photo: Tory Stolper Photography
At Sephora’s Leadership Conference, which took place in Las Vegas in June, Blueprint Studios built more than 30 customized booths for the event. Rihanna’s Fenty Beauty presence featured a Moroccan theme with a gold-and-purple color scheme. The line's extensive range of makeup shades was also on display. Kendo Brands oversaw the booth's creative design.
Photo: Irja Elisa for Show Ready
