Events

The facial cream’s natural ingredients—manuka honey and Korean red ginseng root—inspired various decor elements, including honeycomb cubbies that served as coat check storage. Entertainers also roamed the space dressed as bees.

Classic beach town signage, with accompanying sand mounds, listed the event’s hashtag #myvitality.

The step-and-repeat wall included an illuminated Kiehl’s logo and was adorned with lush tropical greenery, another nod to the natural skin care product.

Lifeguards were perched above the crowd.

The seating area included branded striped beach chairs, umbrellas, and palm trees.

The tiki hut bar area served spiked ginseng green tea with manuka honey and spiked lemonade with fresh-squeezed lemons.

An aquatic-theme ball pit, featuring bumble bee inflatables and a costumed bear entertainer, became an Instagram hot spot.

On the second level, a beach ball installation hung from the ceiling. The area also included oversize pool toys.

Pinch Food Design provided the catering, which included taleggio cheeseburgers, chicken waldorf salad in an apple cup, watermelon popsicles, and yellowtail poke, which was presented via balloons that were steered like a kite by the server.

Chicken burritos with yellow rice, pinto beans, ranchera salsa, and queso blanco were served in a cluster of white tubes framed by matte walnut wood slabs branded with a custom yellow trim.

The new Pure Vitality Skin Renewing Cream, which is packaged in a bright yellow jar, was on display. Kiehl’s "Mr. Bones" mascot was also in attendance.