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Outdoor events 2

May 11, 2017
Mega dome, price upon request, available throughout North America from Stretch Structures
Mega dome, price upon request, available throughout North America from Stretch Structures
Photo: Courtesy of Stretch Structures
Stretch pod merchandising tents, price upon request, available throughout North America from Stretch Structures
Stretch pod merchandising tents, price upon request, available throughout North America from Stretch Structures
Photo: Courtesy of Stretch Structures
Two- to four-stall restroom trailer, price upon request, available nationwide from Service Sanitation
Two- to four-stall restroom trailer, price upon request, available nationwide from Service Sanitation
Photo: Courtesy of Service Sanitation
Outdoor heater, price upon request, available in the mid-Atlantic and Northeast from Party Rental Ltd.
Outdoor heater, price upon request, available in the mid-Atlantic and Northeast from Party Rental Ltd.
Photo: Courtesy of Party Rental Ltd
Two- to 10-station restroom trailer, from $850 to $3,000 depending on size, available in the Northeast, New England, Florida, and Austin, Texas, from VIP to Go
Two- to 10-station restroom trailer, from $850 to $3,000 depending on size, available in the Northeast, New England, Florida, and Austin, Texas, from VIP to Go
Photo: Emily Harraka
Stella Artois launched its 'Host Beautifully' campaign in Los Angeles last May with a picnic-style alfresco event that invited guests to go in short rides on tethered hot-air balloons that were branded with the company's logo.
Stella Artois launched its "Host Beautifully" campaign in Los Angeles last May with a picnic-style alfresco event that invited guests to go in short rides on tethered hot-air balloons that were branded with the company's logo.
Photo: Michael Buckner/Getty Images for Stella Artois
At the Adam Lippes for Target preview in New York last year, David Stark Designs set up a rooftop garden for a picnic-style event using Adam Lippes blankets, pillows, and travel bags.
At the Adam Lippes for Target preview in New York last year, David Stark Designs set up a rooftop garden for a picnic-style event using Adam Lippes blankets, pillows, and travel bags.
Photo: Courtesy of LaForce & Stevens
Bunting hung over 170 tables for 700 guests in the V.I.P. picnic space within the Veuve Clicquot Polo Classic in Los Angeles in 2013.
Bunting hung over 170 tables for 700 guests in the V.I.P. picnic space within the Veuve Clicquot Polo Classic in Los Angeles in 2013.
Photo: Claire Barrett Photography
At TEDActive in the Palm Springs area in 2013, organizers offered picnic baskets for groups of seven. The idea was to encourage each person to meet six others with whom to eat and connect.
At TEDActive in the Palm Springs area in 2013, organizers offered picnic baskets for groups of seven. The idea was to encourage each person to meet six others with whom to eat and connect.
Photo: Marla Aufmuth
An Alluring Pathway At the
An Alluring Pathway At the
Photo: Anne Sachs
'Make Waves' was spelled out in the pool during the welcome party; it was embraced as the unofficial theme of the event.
"Make Waves" was spelled out in the pool during the welcome party; it was embraced as the unofficial theme of the event.
Photo: Jeremie Barlow
Floral flamingos decorated the lawn during the croquet lunch.
Floral flamingos decorated the lawn during the croquet lunch.
Photo: Carla Ten Eyck
Six cyclists pulled mobile water-filling stations around the event, targeting areas where attendees gathered.
Six cyclists pulled mobile water-filling stations around the event, targeting areas where attendees gathered.
Photo: Courtesy of Google
This year organizers created the “Eats Market,” a large pavilion where they served lunch each day. Matuk said this worked much better than their system in 2016 when they had 15 food stations spread through the event.
This year organizers created the “Eats Market,” a large pavilion where they served lunch each day. Matuk said this worked much better than their system in 2016 when they had 15 food stations spread through the event.
Photo: Courtesy of Google
Overall, the garden party felt seasonal and aspirational.
Overall, the garden party felt seasonal and aspirational.
Photo: Chris Costello
Tree branches in the Beverly Hills Hotel's Crystal Garden were strung with white lights, accented with an installation of roses and bottles of Kim Crawford Rosé.
Tree branches in the Beverly Hills Hotel's Crystal Garden were strung with white lights, accented with an installation of roses and bottles of Kim Crawford Rosé.
Photo: Chris Costello
Festival Art
Festival Art

Giant trees built by Founders Entertainment with balloon arrangements supplied by Katie Balloons sprouted up throughout the festival grounds.

Photo: Taylor McIntyre/BizBash
Deep Eddy Vodka’s Dive In Trailer
Deep Eddy Vodka’s Dive In Trailer

Deep Eddy Vodka served signature cocktails from a retro-style, refurbished 1940s Spartan trailer, which had a full bar, lounge, and custom sound system. The trailer, which was created by Timeless Travel Trailers, will also go to the Summer Melton Music Festival in Darrington, Washington, the Elements Music and Art Festival in the Bronx, and the Crave Food & Music Festival in Lexington, Kentucky, all of which take place later this month. 

Photo: Taylor McIntyre/BizBash
Pelaccio’s 170-acre Fish & Game Farm in Hudson, New York, served as the venue for the outdoor cooking event.
Pelaccio’s 170-acre Fish & Game Farm in Hudson, New York, served as the venue for the outdoor cooking event.
Photo: Evan Sung
Latest in Home
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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Unique Private Event Space overlooking the Anacostia.
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Mega dome, price upon request, available throughout North America from Stretch Structures
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
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Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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