San Francisco's Blueprint Studios has a rental piece known as the "Picnic Chill Table." The table has a built-in aluminum tray which allows it to chill drinks; the tray can also hold floral arrangements.
In partnership with American Express's SPG card, the NoMad served milk and honey soft serve at a custom ice cream truck stationed outside of the St. Regis Aspen Resort. Card members were gifted the Michelin-starred eatery's signature granola, along with portable smartphone fans that sported the SPG logo.
The Newport Beach rooftop bar Topside at the Lido House Hotel offers views of the bay and the Pacific Ocean. Highlights of the 3,000-square-foot relaxed space include fire pits, communal seating, audiovisual capabilities, and the “Ultimate Cabana,” which offers the best views. Capacity for the venue is 225 guests.
Similar to last year’s activation, the beer brand’s space, which was produced by MKG, featured picnic-style tables and a bar, along with free charging stations and Wi-Fi.
A new addition for this year was a Plinko-style game where visitors could score swag by using their empty, crushed cans as playing chips.
Earlier this summer, Sabra set-up a 44-foot wooden table with crudité centerpieces, bowls of pretzels, and pita chips for dipping, along with custom menus and individual bowls for hummus and more.
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The 36th annual Food & Wine Classic in Aspen set up its Grand Tasting tents with a lush Aspen Mountain backdrop.
New this year was the Experience, a space from Grandesign in collaboration with the San Diego Padres that aimed to bring fans closer to the action. A three-acre space at the Lexus Premier Lot (formerly known as Petco Park) was transformed with food trucks, a beer garden, and evening entertainment such as Spider-Man: Homecoming and Cloak & Dagger screenings, music performances, and Fortnite tournaments. While the experience was open to the general public, Comic-Con badge-holders received V.I.P. perks.
Custom fabrication studio and graphic design agency Nine & Eye created multi-color rooftop reflection flowers.
