
The inaugural event took place at the Toronto Reference Library on April 27. The foundation used projection mapping to light up the building and showcase words and images along the walls of the library, while reinforcing the event's red-and-black color palette.
Photo:Â George Pimentel

Event sponsor Toronto Life had a branded champagne bar at the entrance of the venue.
Photo: George Pimentel

Universal Music Group's "Digging in the Crates" station allowed guests to pick their favorite song from the library's 170,000-piece vinyl record collection to have it played during dinner.
Photo:Â George Pimentel

Elevators featured branded doors with the name of the event and sponsor TD.
Photo:Â George Pimentel

Attendants wearing branded outfits escorted guests to the second floor.
Photo:Â George Pimentel

An area sponsored by Type Books featured branded tables with word games including crossword puzzles.
Photo:Â George Pimentel

Guests were invited to participate in giant word searches using glow-in-the-dark markers.
Photo:Â George Pimentel

Attendees could bid on silent-auction items with tablets powered by Givergy.
Photo:Â George Pimentel

The event's name was spelled out giant white letters on the floor that overlooked the dining area.
Photo:Â George Pimentel

The Digital Innovation Hub was turned into an bustling tech bar where guests could test out technology found at the Toronto Public Library, including robotics and a 3-D printer.
Photo:Â George Pimentel

On the main level on the library, guests were invited to try out a variety of virtual-reality headsets.
Photo:Â George Pimentel

Brian Leonard created latte portraits at the library's Blazac’s Literary Café.
Photo:Â George Pimentel

On-theme table settings had placemats that doubled as word searches.
Photo:Â George Pimentel

Bellosound spun tunes at a branded DJ booth during the post-dinner party.
Photo:Â George Pimentel