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Girl boss

May 25, 2017
Netflix's 'Girlboss' Premiere
Netflix's 'Girlboss' Premiere

The premiere for Netflix's new comedy series Girlboss took place April 17 at Arclight Cinemas Hollywood. The event, produced and designed by Sterling Social, featured a on-theme vintage clothing store rack, along with neon signage of the title and phrases and illustrations inspired by the show.

Photo: Courtesy of Netflix
Netflix's 'Girlboss' Premiere
Netflix's 'Girlboss' Premiere

The premiere's step-and-repeat included the show's multicolor title illustration created with giant 3-D letters.

Photo: Courtesy of Netflix
Edible Schoolyard NYC Fifth Annual Spring Benefit
Edible Schoolyard NYC Fifth Annual Spring Benefit

Edible Schoolyard NYC, a nonprofit that provides school gardens and kitchen classrooms to underserved New York public schools, hosted its fifth annual spring benefit on April 24 at Metropolitan West. The event, designed by Van Wyck & Van Wyck, featured plant decor such as vines that covered the venue ceiling and pillars.

Joffrey Ballet Spring Gala
Joffrey Ballet Spring Gala

The annual Joffrey Bala Spring Gala took place April 21 at Roosevelt University and the Palmer House Hilton in Chicago. In the latter venue's Red Lacquer room, David Beahm Experiences installed a bar backdrop of frames decorated with bouquets of various flowers. Frost provided lighting at the event.

Photo: Dan Rest
N.C.A.A. Final Four Fan Fest
N.C.A.A. Final Four Fan Fest

Official N.C.A.A. partner LG Electronics USA hosted an interactive experience using the brand's products for the fan event, which took place March 30 to April 2 at the Phoenix Convention Center. In the Let’s Make a Deal-style game, LG demonstrated its new InstaView refrigerators, which have a glass window on the door that illuminates when touched. Fans could opt to turn in their LG lanyard for a chance to knock on the refrigerator door and reveal a prize inside, which ranged from water bottles and sunglasses to big items such as TVs.

Photo: Courtesy of LG
N.C.A.A. Final Four Fan Fest
N.C.A.A. Final Four Fan Fest

To showcase the color and clarity of LG’s new OLED TVs, Advantage created a motion-sensor-based slam-dunk simulator. Fans built their avatar on an LG G Pad tablet and then demonstrated their ball-handling skills in front of the stacked TVs. The motion-sensor technology, created by Next/Now, picked up those movements, and the avatar on the screens replicated them.

Photo: Courtesy of LG
Absolut Limelight Tent at Coachella
Absolut Limelight Tent at Coachella

MKG produced Absolut's on- and off-site activations at Coachella this year, celebrating the liquor brand's latest Abosolut Lime flavor. The vibrant green Absolut Limelight tent included an interactive dance floor, a lush lime tree, and a lot of glowing neon signage.

Photo: Marissa Joy Kaplan
Absolut Limelight Tent at Coachella
Absolut Limelight Tent at Coachella

Festivalgoers entered through a lime-decorated walkway, which was also immersed in a lime scent.

Photo: Marissa Joy Kaplan
Alice & Olivia by Stacey Bendet "Eyewear Is Art" Launch
Alice & Olivia by Stacey Bendet 'Eyewear Is Art' Launch

Alice & Olivia launched its eye-candy-theme eyewear collection with an event on April 12 that took place at the Greenhouse at Platform Los Angeles. Produced by Hello Samo and the A-List, the event featured a massive pink bubble press wall.

Photo: Billy Farrell/BFA.com
Alice & Olivia by Stacey Bendet "Eyewear is Art" Launch
Alice & Olivia by Stacey Bendet 'Eyewear is Art' Launch

Black-and-white diamond tiles decorated the floor of an area meant to evoke a surrealist chess board.

Photo: Billy Farrell/BFA.com
Latest in Home
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
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Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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