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Girl boss

May 25, 2017
Netflix's 'Girlboss' Premiere
Netflix's 'Girlboss' Premiere

The premiere for Netflix's new comedy series Girlboss took place April 17 at Arclight Cinemas Hollywood. The event, produced and designed by Sterling Social, featured a on-theme vintage clothing store rack, along with neon signage of the title and phrases and illustrations inspired by the show.

Photo: Courtesy of Netflix
Netflix's 'Girlboss' Premiere
Netflix's 'Girlboss' Premiere

The premiere's step-and-repeat included the show's multicolor title illustration created with giant 3-D letters.

Photo: Courtesy of Netflix
Edible Schoolyard NYC Fifth Annual Spring Benefit
Edible Schoolyard NYC Fifth Annual Spring Benefit

Edible Schoolyard NYC, a nonprofit that provides school gardens and kitchen classrooms to underserved New York public schools, hosted its fifth annual spring benefit on April 24 at Metropolitan West. The event, designed by Van Wyck & Van Wyck, featured plant decor such as vines that covered the venue ceiling and pillars.

Joffrey Ballet Spring Gala
Joffrey Ballet Spring Gala

The annual Joffrey Bala Spring Gala took place April 21 at Roosevelt University and the Palmer House Hilton in Chicago. In the latter venue's Red Lacquer room, David Beahm Experiences installed a bar backdrop of frames decorated with bouquets of various flowers. Frost provided lighting at the event.

Photo: Dan Rest
N.C.A.A. Final Four Fan Fest
N.C.A.A. Final Four Fan Fest

Official N.C.A.A. partner LG Electronics USA hosted an interactive experience using the brand's products for the fan event, which took place March 30 to April 2 at the Phoenix Convention Center. In the Let’s Make a Deal-style game, LG demonstrated its new InstaView refrigerators, which have a glass window on the door that illuminates when touched. Fans could opt to turn in their LG lanyard for a chance to knock on the refrigerator door and reveal a prize inside, which ranged from water bottles and sunglasses to big items such as TVs.

Photo: Courtesy of LG
N.C.A.A. Final Four Fan Fest
N.C.A.A. Final Four Fan Fest

To showcase the color and clarity of LG’s new OLED TVs, Advantage created a motion-sensor-based slam-dunk simulator. Fans built their avatar on an LG G Pad tablet and then demonstrated their ball-handling skills in front of the stacked TVs. The motion-sensor technology, created by Next/Now, picked up those movements, and the avatar on the screens replicated them.

Photo: Courtesy of LG
Absolut Limelight Tent at Coachella
Absolut Limelight Tent at Coachella

MKG produced Absolut's on- and off-site activations at Coachella this year, celebrating the liquor brand's latest Abosolut Lime flavor. The vibrant green Absolut Limelight tent included an interactive dance floor, a lush lime tree, and a lot of glowing neon signage.

Photo: Marissa Joy Kaplan
Absolut Limelight Tent at Coachella
Absolut Limelight Tent at Coachella

Festivalgoers entered through a lime-decorated walkway, which was also immersed in a lime scent.

Photo: Marissa Joy Kaplan
Alice & Olivia by Stacey Bendet "Eyewear Is Art" Launch
Alice & Olivia by Stacey Bendet 'Eyewear Is Art' Launch

Alice & Olivia launched its eye-candy-theme eyewear collection with an event on April 12 that took place at the Greenhouse at Platform Los Angeles. Produced by Hello Samo and the A-List, the event featured a massive pink bubble press wall.

Photo: Billy Farrell/BFA.com
Alice & Olivia by Stacey Bendet "Eyewear is Art" Launch
Alice & Olivia by Stacey Bendet 'Eyewear is Art' Launch

Black-and-white diamond tiles decorated the floor of an area meant to evoke a surrealist chess board.

Photo: Billy Farrell/BFA.com
Latest in Home
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
Event Design & Decor
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
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What's New in Event Venues: Texas Flooding, New Hospitality Tech, and More
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
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Tackle this tried-and-true theme with decor ideas that walk the tightrope between fun and fashionable.
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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What's New in Event Venues: Texas Flooding, New Hospitality Tech, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
In a world where inboxes are full and attention spans are short, an invitation can make or break your event’s perception.
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
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11 New Venues in Dallas/Fort Worth for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Dallas/Fort Worth.
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Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
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Mr. Flower Fantastic replicated the iconic logos of the Oklahoma City Thunder and the Indiana Pacers out of flowers in the lead-up to the NBA Finals.
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Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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