Ideas variasMarch 2, 2018A 20-foot-long interactive wall of letters in the lobby gave guests an opportunity to create words.Photo: Tony Brown/Imijination Photography for BizBashAt a preview for the Adam Lippes for Target collection in New York in August, the pool at 620 Loft & Garden was decked with the brand’s floating bull’s-eye logo.Photo: Courtesy of TargetLatest in HomeBrands & Event ProsIndustry Innovators 2024: 10 Tech Experts Who Are Redefining the Event ExperienceIndustry InsidersJoy Squad Named Headline Sponsor for Event Technology AwardsStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBrands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesRelated StoriesHomePuntos premierHomeAutomobile Driving Museum IIHomeAutomobile Driving Museum IIHomestyle