


The fourth annual Secret Summer, a farm-to-bar cocktail festival, took place August 12 at the Foundry in Long Island City in New York. Hangar 1 Vodka featured a hanging herb wall, inviting guests to garnish their lavender lemonade cocktails. The festival was produced by Tyler Hollinger of HighLife Productions, Andrew Maturana of hospitality company Rapt NY, and Alison DuVal of the Foundry.

The fifth annual Elements Music and Art Festival, a Burning Man-inspired music and immersive art festival, took place August 11 at the industrial waterfront location Hunts Point in the Bronx. Bassnectar headlined the festival, with a performance that featured a massive laser show from the "Earth" stage. The laser show was created by audiovisual rental company Gateway Productions. Nightlife event production company BangOn produced the festival.

Festival activities included a sound healing session, a wellness activity that uses instruments and vibrations to slow down brainwaves. Wellness brand Temple Turmeric hosted the session in a room that featured psychedelic decor. The festival's decor was helmed by event producer and art director Julianne Irene, in collaboration with 30 artists.Â

Ahead of the season three premiere of comedy series Insecure, HBO hosted a carnival-inspired music festival July 21 at Banc of California Stadium in Los Angeles. The event, which was produced by Team Epiphany, featured classic carnival games with cheeky twists, such as "friend zone"-theme cornhole. There was also larger-than-life Connect 4, Pop-A-Shot basketball, and more.Â

Stadium vendors offered food and drinks inspired by the show. The different areas had names such as "Tasty-Like," and "Thirsty-Like," as a reference to season three's episode titles.Â

For its “Be an Outsider at Work” campaign, L.L. Bean partnered with co-working space Industrious to create pop-up work stations for people to work outside. The pop-up debuted at Madison Square Park in New York this summer. Jack Morton Worldwide designed and produced the activation, which included fabricating the custom workspace pods in its Princeton, New Jersey, facility.

The pop-up featured cycling desks to provide a more active seating option. A variety of seating was meant to encourage different ways of working.Â

Bacardi celebrated the first day of summer with its Sound of Rum kick-off event with Major Laser, which celebrated the music of the Caribbean islands and featured rum cocktails and on-theme installations by local artists. The event, which was produced by Mosaic, displayed a fresh fruit stand with Bacardi branding, inspired by Caribbean street markets. The event took place at Hubbard’s Cave in Chicago.

Elderflower liqueur brand St-Germain held its second annual summer soiree July 10 at Little Beach House Malibu. Production designer Marla Weinhoff created 1,000 LED “flowers,” meant to resemble the 1,000 elderflowers used in every bottle of St-Germain.Â

Italian aperitif Aperol hosted an event celebrating the first day of summer in June at Bocce restaurant at Union Square Pavilion in New York. Attendees could play bocce ball on an orange court. The event was produced by Swell.Â

















The brand sold customized merchandise at an onsite stitch shop.