Stadium vendors offered food and drinks inspired by the show. The different areas had names such as "Tasty-Like," and "Thirsty-Like," as a reference to season three's episode titles.
For its “Be an Outsider at Work” campaign, L.L. Bean partnered with co-working space Industrious to create pop-up work stations for people to work outside. The pop-up debuted at Madison Square Park in New York this summer. Jack Morton Worldwide designed and produced the activation, which included fabricating the custom workspace pods in its Princeton, New Jersey, facility.
Bacardi celebrated the first day of summer with its Sound of Rum kick-off event with Major Laser, which celebrated the music of the Caribbean islands and featured rum cocktails and on-theme installations by local artists. The event, which was produced by Mosaic, displayed a fresh fruit stand with Bacardi branding, inspired by Caribbean street markets. The event took place at Hubbard’s Cave in Chicago.
