Tantalus

For the launch event, organizers sought a blank space on the ground floor. They ultimately chose a venue at 315 South Robertson Blvd. because it was near the Kiehl's store in Hollywood.

Inside, the space was designed to evoke a stylish dermatologist's office. At the entrance, an actress played the part of a receptionist, and a lush wall of greenery by Raven Hollow Guild created a hallway. One the wall was the phrase "The Doctor Will C You Now," nodding to the event's vitamin C theme.

The product lanch was designed to be Instagram-friendly. To enter the main area, guests walked through a 10-foot hallway filled with infinity mirrors with phrases such as "C the Difference" and C You Later Wrinkles."

Kiehl's wanted the event to evoke the brand's touchpoints of nature, science, and service. Bars were covered in greenery, while oranges tied into the vitamin C theme. Orange-infused cocktails were poured from beakers and test tubes.

N2 Mixology served drinks with nitrous oxide that resembled science experiments. Other cocktail highlights included a drink served from a hollowed-out frozen orange, and servers wore labs coats and glasses to evoke the feel of a doctor's office.

A series of exam chairs provided a unique selfie station in one area of the event. Hanging overhead was a mirror in the shape of an orange; the mirror gave off heat and light while guests donned orange-hued glasses. "The new product has a heating component when it touches your skin, so we wanted to tell that story and still create an Instagrammable moment," Barlow said.

Another area of the event featured a strength test. Since the new serum’s vitamin C levels increased from 10.5 percent to 12.5 percent, organizers wanted to highlight that feature in a fun, interactive way. The Bosco created animated GIFs as guests tried to hit the machine hard enough to match the serum's strength.

Taryn Manning served as the DJ for the event. The actress currently stars in Orange Is the New Black—which provided another wink to vitamin C.

The pop-up space was designed to be Instagram-friendly and to highlight the product. Boxes of the new Powerful-Strength-Line-Reducing Concentrate serum were displayed throughout.

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