Daily Harvest, a direct-to-consumer brand that delivers organic, plant-based meals, hosted a pop-up inspired by a retro gas station November 14 to 18 in New York’s SoHo neighborhood. The brand’s first-ever offline activation, which was produced by the Gathery, served smoothies from “gas pumps.”
Guests can wear painted clothing, sunglasses, and hats.
"I've been obsessed with Alexa Meade's unconventional art since I first donned a painted hat at Refinery 29's 29Rooms, so I was thrilled to check out her first solo exhibit on the west coast. Part of Beverly Hills' BOLD Holidays events, 'Immersed in Wonderland' featured painted, three-dimensional holiday-theme vignettes. Visitors were invited to interact with the art by wearing painted clothing and accessories, sitting on couches and in chairs, and even playing at a grand piano. When photographed, it gave the appearance that they were part of the painting. Meade herself was even on-hand to live-paint models. The resulting photo keepsakes were so fun, and truly unlike anything I'd seen before." —Claire Hoffman, West Coast bureau chief
