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Video: A Closer Look at Nivea's 100-Year Pop-Up

July 29, 2011

In honor of its 100th year, skin-care company Nivea built a pop-up at Grand Central Terminal’s Vanderbilt Hall, a public promotion that opened on Monday and runs through today. To get a better idea of the concept behind the venture, we chatted with Kevin Keating, the marketing director for the storied brand.

Behind the Scenes at Canva Create

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

Guest Column: 7 Common Anniversary Event Pitfalls and Mitigation Strategies

When Latino Tax Pro partnered with Encore to deliver its annual bilingual conference, the event saw a whopping 44% increase in attendance, which skyrocketed its ROI. One secret behind the success? Engaging potential participants with targeted marketing efforts. Read on for more ways to drive ROI and ROE outcomes to impress both your audience and C-suite.

ROI & ROE Strategies to Supercharge Your Event Value

Discussion topics included renewable energies, sustainable architecture, and the societal impact of technology, as well as 'The XP Fronts,' an immersive session, presented by XP Land, that explored the future of experiential with industry leaders.

C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection

Event Production & Fabrication

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

The graphic design platform's largest-ever event drew 3,500 people for a day of keynotes, product demos, community spotlights, activations, and more.

Behind the Scenes at Canva Create

Opinion & Experts

Guest Column: 7 Common Anniversary Event Pitfalls and Mitigation Strategies

For many event teams, anniversary celebrations are the most pressure-filled to be perfect. Explore common mistakes and the best practices to mitigate them.

ROI & ROE Strategies to Supercharge Your Event Value

Delve into expert tips for creating impactful experiences that impress both your audience and C-suite.

When Latino Tax Pro partnered with Encore to deliver its annual bilingual conference, the event saw a whopping 44% increase in attendance, which skyrocketed its ROI. One secret behind the success? Engaging potential participants with targeted marketing efforts. Read on for more ways to drive ROI and ROE outcomes to impress both your audience and C-suite.

C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection

The three-day event was built around some of the key industries driving the Montreal economy, including sustainability and artificial intelligence.

Discussion topics included renewable energies, sustainable architecture, and the societal impact of technology, as well as 'The XP Fronts,' an immersive session, presented by XP Land, that explored the future of experiential with industry leaders.

Experiential Marketing, Activations & Sponsorships

These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season

Welcome the new season by exploring these berry sweet pop-ups.

Glow Recipe’s Summertime Activation

6 Convention Centers in North America with Fascinating Histories

From what was once the largest railroad station in the southern U.S. to a facility that has preserved a section of the Underground Railroad, we dive into the compelling histories behind six convention centers.

The Beanfield Centre at Exhibition Place in Toronto opened in 1929 and hosted the National Motor Show exhibit of automobiles until 1967.

30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More

What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival

See Inside This Massive Immersive Experience About Soccer Star Lionel Messi

C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season

Event Tech & Tools

Event Tech Check: Exciting New Tools for Attendee Engagement, Live Translation, Staffing, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

During its May 13 benefit, Robin Hood—New York City’s largest poverty-fighting organization—honored its decadeslong effort to create a more utopian society with references to the dystopian plotline made famous in The Matrix. Guests were ushered into the event via a tunnel that displayed “digital rain” consisting of symbols representing Robin Hood’s work—a nod to similar coding in the 1999 film. See more: Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

Level Up Your Experience Design

Events Transformed: innovative, budget-friendly, impactful experiences by BeEvents.

Smart Experience Design in action! The BizBash Connect Conference Dinner, sponsored by fielddrive, was a gleaming example of an event elevated by Smart Experience Design. Our client was thrilled with the result: 'BeEvents delivered an exquisite experience that left us in awe,' said Jessica Connolly, fielddrive. 'Their approach to design not only created a stunning ambiance but also showcased their commitment to sustainability. It was truly an unforgettable evening that harmoniously blended elegance with eco-consciousness.'

See Inside This Massive Immersive Experience About Soccer Star Lionel Messi

“The Messi Experience: A Dream Come True” uses 360-degree mapping technology, 3D visuals, and artificial intelligence to bring the player’s story to life.

In the interactive fan zone, visitors can test their ball skills and learn tips and tricks from Messi.

Event Design & Decor

How This Steampunk-Themed Gala Celebrated the 'Passage of Time'

The annual Steppenwolf Theatre gala took over the Bridgeport Art Center this year, raising $1.7 million for the theater’s education and artistic programming.

This year's Steppenwolf Gala celebrated the ensemble's 'bold, irreverent, and rock ’n’ roll style of work and play,' said artistic directors Glenn Davis and Audrey Francis.

Toronto: Where Cultures Remix

Meet in Toronto, North America’s fourth most populous city and Canada’s most visited destination.

Toronto skyline

What It Took to Produce Travis Kelce's Headline-Grabbing Music Festival

The Super Bowl champion drew 20,000 fans, memorable music performances, and five times as many sponsorship dollars to his second Kelce Jam. Here, the event's production team shares all the insider details.

Behind the Scenes at Travis Kelce's Kelce Jam 2024

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