VERSUS Raises the Bar for D.C. Hospitality and Nightlife

VERSUS is a multi-dimensional lifestyle brand transforming hospitality, marketing, and venture capital in Washington, D.C. Led by visionary CEO Vinoda Basnayake, VERSUS has become a symbol of innovation and disruption, crafting experiences that resonate with a diverse audience.

"VERSUS is more than a brand. We aim to deliver unparalleled experiences that stay with you long after the event is over," says Vinoda. This ethos is evident across VERSUS, from its acclaimed hospitality ventures to its inventive marketing strategies and investments.

Hospitality Ventures

VERSUS's hospitality venues are icons in D.C.'s nightlife and dining scene. HEIST, awarded America's #1 lounge in 2018 by the Nightclub & Bar Awards, is a top luxury nightlife destination and a favorite of celebrities like Drake and LeBron James. "Our goal with HEIST was to create a space that feels exclusive yet welcoming, where every guest can feel like a VIP," says Nikki Braden, Vice President of Hospitality.

Another standout is Morris American Bar, celebrated for its craft cocktails and vibrant atmosphere. Casta's Rum Bar, with Cuban-inspired cuisine and an indoor-outdoor layout, was named one of North America's "Coolest Outdoor Restaurants." Ciel Social Club, an opulent penthouse lounge, boasts nearly 360-degree views of D.C. landmarks, while Treehouse Rooftop and Lounge offers Latin-inspired bites and lush decor, bringing a sanctuary vibe to the city's historic landscape.

Curating Experiences

VERSUS extends its impact beyond permanent venues, curating pop-up activations at major events like SXSW and the Kennedy Center, known for engaging and inspiring guests. "We believe in pushing the boundaries of what's possible in event experiences," says Jared Nozick, Chief Marketing Officer.

Storytelling Power

VERSUS Agency, the brand's marketing arm, blends storytelling with strategy, providing digital marketing, creative design, and campaign development. "Storytelling is at the heart of everything we do," says Alden Newman, Vice President of VERSUS Agency. The agency's campaigns are known for driving engagement and brand growth through creativity and strategic thinking.

Ventures

VERSUS Venture, the brand's newest division, invests in promising ideas and in-house products. Huggs, a wearable hangover remedy, is a notable success; it went viral on TikTok and secured a retail deal with Urban Outfitters. "Huggs exemplifies how we use our marketing expertise to bring innovative products to market," says Jared Nozick, Chief Marketing Officer.

Culture of Innovation

At the core of VERSUS is a culture that values creativity and authenticity, setting it apart in the market. This foundation allows VERSUS to stay ahead, consistently delivering distinctive spaces, campaigns, and products.

VERSUS's commitment to excellence and innovation continues as it expands its influence, redefining what's possible in hospitality, marketing, and venture capital.