Host: David Adler
Guests: Mike Sokoloff, 6Connex & Adam Rosen, University of Southern California
In this episode of GatherGeeks, BizBash founder and chairman David Adler chats with Mike Sokoloff, director of sales for 6Connex, and Adam Rosen, associate vice president of cultural relations and university events for the University of Southern California (USC). The group digs into the future to understand how the integration of IRL and virtual platforms work in a hybrid world and shares practical, real-life solutions on how to use virtual and live events separately and together, as well as how clients and suppliers can work together to experiment and create experiences that generate a sense of belonging. They also discuss how 6Connex’s platform offers smart strategies for engagement, sponsor integration, multiscreen engagement and more for virtual, live and hybrid events like USC’s commencement ceremonies, which included an immersive and interactive "virtual campus." Listen to the conversation below, and keep scrolling for a glimpse inside USC's hybrid 2021 commencement.
Running time: 51:05. Sponsored by 6Connex.
In May, the University of Southern California utilized 6Connex’s Soar technology to create a “virtual venue” as part of its 2021 commencement ceremonies.Screenshot: Courtesy of 6Connex
The hybrid commencement featured a combination of in-person and livestreamed events. With 6Connex, USC was able to offer a diverse set of virtual experiences including social media, videos, walls, photo booths and access to a 360-degree virtual-reality camera.Photo: Courtesy of 6Connex
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