Spirited Travel: Pernod Ricard Launches Partnership With JetSmarter
With JetSmarter, travel is no longer just about getting from point A to point B. It's a luxury affair from origin to destination, where members escape the hassle associated with commercial airline travel and replace it with a convenient and sophisticated experience. Upon arrival to JetSmarter's private aviation lounges across the country, friendly staff greets guests with a chilled glass of Perrier-Jouët champagne before being whisked away for an intimate tasting of The Glenlivet single-malt scotch whiskeys aged up to 25 years with a Master of Scotch at 36,000 feet.
This is just the beginning of the extraordinary experiences resulting from the partnership between Pernod Ricard USA and JetSmarter.
Through the alliance of these industry leaders, JetSmarter members, influencers, and V.I.P.s are treated to exclusive, curated, and educational in-flight tastings that feature the prestigious wine, champagne, and spirits portfolio of Pernod Ricard on private flights to the most popular cultural events and destinations across the country.
The partnership was kicked off in December 2017 with a "Getaway with The Glenlivet" flight from New York City to South Florida in tandem with JetSmarter's "Destination Basel" programming. Hosted by master of Scotch Dominic Venegas, lucky members of the creative class enjoyed a three-marque tasting of "The single malt that started it all," aged for 18, 21, and 25 years, while soaring above the clouds en route to South Beach.
Additional in-flight tasting experiences have included: the "Perrier-Jouët Belle Epoque Experience" to the Miami Open; the "Absolut Elyx Mile High Cocktail Tasting Flight" to the South Beach Wine & Food Festival; "Absolut Lime V.I.P. Desert Festival Experience" to Indio, California; and "G.H. Mumm's Kentucky Derby Shuttle" from New York City to Louisville, Kentucky.
For JetSmarter members, the partnership is not restricted to mile-high mixology and tastings. Additional perks include private tours at Pernod Ricard's renowned wineries and distilleries to explore the origin and unique distillation process firsthand, intimate culinary experiences with ambassador lead pairings in unique and haute venues, and first access to one-of-a-kind gift items such as individual spirit barrels with custom bottle labeling. Starting in June 2018, a full suite of Pernod Ricard Prestige cocktails will be available on select JetSmarter shuttle flights.
If members want to share their favorite spirits, wines, and champagnes from the Pernod Ricard portfolio with loved ones, associates, or clients, customizable gifts such as engraved bottles and specially made glassware are available exclusively to JetSmarter members on ReserveBar.com.
For more information on joining JetSmarter and Pernod-Ricard experiences, head to JetSmarter.com.
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