In a departure from the formal shows at the tents, the show for Brazilian-born Daniella Helayel’s ISSA London line involved a seated brunch inside a West Village town house. The Salmagundi Art Club lacked one room large enough to hold all the guests and press, so the planning and production team used two adjoining spaces—the front parlor and a gallery space—for the early-afternoon event. Models walked through the parlor first, traveling to the gallery area through a side door and exiting behind a screen leading to the main hallway. Event producer Pam Bristow, inspired by Helayel’s London home and Bohemian aesthetic, set the scene, placing tables for four, couches, loungers, and armchairs throughout the site and accentuating much of the existing decor (Victorian furniture, paintings, and marble fireplaces) rather than hiding it.
—Anna SekulaPosted 02.06.07
Photo: Caitlin Mitchell for Andrew Bicknell (Ginger snap)
—Anna SekulaPosted 02.06.07
Photo: Caitlin Mitchell for Andrew Bicknell (Ginger snap)