BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. United States
  3. New York

See How This Theatrical Culinary Experience Transports Guests with Projection Mapping

Journey is the newest venture to combine fine dining with digital entertainment.

Michele Laufik
February 7, 2023

The projection mapping for the experience is produced by Illuminating Magic, the company that also worked on Le Petit Chef.The projection mapping for the experience is produced by Illuminating Magic, the company that also worked on Le Petit Chef.Photo: NYC RestaurantNEW YORK—They say you eat with your eyes first—and that’s what the creators behind the newest dining experience are betting on. A blend of immersive video installations, fine dining, and theater, Journey is the latest venture into “theatrical gastronomy.”

Opened in January in New York City’s Flatiron neighborhood, the Journey 360 experience features floor-to-ceiling (including the tabletop) projections that transport guests seated at a 20-person communal table to five different locations during each course of the prix-fixe meal. “From a fantastic waterfall in the rainforest to the side of a volcano to an underwater shipwreck, every setting has been designed to complement the cuisine,” explained Marc Routh, the executive producer of Journey and an award-winning Broadway producer whose shows include Oklahoma!, Angels in America, and Stomp.

The meal items created by executive chef Edward Hong include gin-cured arctic char, braised veal cheek, and raspberry mousse, and feature ingredients sourced from regions around the world.

“I call it going to Broadway, but at the same time being able to eat,” explained Alex Vanderbilt, owner and partner of Journey, “which usually you have to pick either before or after the show.” (The entire team behind the experience boasts plenty of theater and Broadway credits.)

Vanderbilt added that the experience is “not meant to be a Disney ride with too many special effects,” but rather with a focus on “culinary execution with an entertainment element.”

A similar experience called Journey Odyssey is designed for smaller groups at tables that accommodate two to four people in a 54-people capacity room. During the meal, Broadway performers bring to life a series of comic vignettes to introduce each of the five courses.

The space also includes what creators are calling the Journey Salon, a non-ticketed environment featuring a bar with tapas offerings and a lounge area that showcases paintings and objects that come to life through 3D animation. Flights of cocktails are also accompanied by integrated video that's displayed directly on the bar top.

In addition to the prix-fixe dining experiences, which start at $175 per person, the Journey Epic CafĂ© serves up an a la carte menu for breakfast, lunch, and dinner in a more casual setting that includes magical dishware enhanced with augmented reality. The entire space is also available for private events.

Scroll down to see more from inside Journey...

Located in New York City’s Flatiron neighborhood, the Journey space features a bar, lounge, and dining rooms.
Located in New York City’s Flatiron neighborhood, the Journey space features a bar, lounge, and dining rooms.
Photo: NYC Restaurant
The Journey 360 experience features floor-to-ceiling projections that transport guests seated at a 20-person communal table to five different locations during each course of the prix-fixe meal.
The Journey 360 experience features floor-to-ceiling projections that transport guests seated at a 20-person communal table to five different locations during each course of the prix-fixe meal.
Photo: NYC Restaurant
The projection mapping for the experience is produced by Illuminating Magic, the company that also worked on Le Petit Chef.
The projection mapping for the experience is produced by Illuminating Magic, the company that also worked on Le Petit Chef.
Photo: NYC Restaurant
Dutch fashion tech designer Anouk Wipprecht created couture outfits for the hosts of Journey Salon and Journey 360, combining 3D printing, robotics, and mechanical elements.
Dutch fashion tech designer Anouk Wipprecht created couture outfits for the hosts of Journey Salon and Journey 360, combining 3D printing, robotics, and mechanical elements.
Photo: NYC Restaurant
The lounge area is decorated with soft-distressed leather couches by Timothy Oulton and 12 NFT screens that come to life.
The lounge area is decorated with soft-distressed leather couches by Timothy Oulton and 12 NFT screens that come to life.
Photo: NYC Restaurant
The Journey Epic Café serves up an a la carte menu for breakfast, lunch, and dinner in a more casual setting.
The Journey Epic Café serves up an a la carte menu for breakfast, lunch, and dinner in a more casual setting.
Photo: NYC Restaurant
The cafe's custom dishware is enhanced with augmented reality.
The cafe's custom dishware is enhanced with augmented reality.
Photo: NYC Restaurant
At the lounge, guests can order small bites like smoked sturgeon toast with trout roe.
At the lounge, guests can order small bites like smoked sturgeon toast with trout roe.
Photo: NYC Restaurant
This Tokyo-inspired risotto features wild mushrooms.
This Tokyo-inspired risotto features wild mushrooms.
Photo: NYC Restaurant
The babba rum cake includes custard cream and berry compote.
The babba rum cake includes custard cream and berry compote.
Photo: NYC Restaurant
Latest in New York
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
Industry Insiders
Everything You Need to Wow, All in One
Unveiled at The William Vale
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Le Bar Penelope
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Convene at 101 Park Avenue
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Related Stories
'The 1619 Project' Premiere's Thoughtful Event Design
Event Design & Decor
The 1619 Project Premiere Proves That Thoughtful Event Design Goes a Long Way
Gather Geeks Episode Luigi
Podcasts
Podcast: What Is Hospitality Today? Take It From The Plaza
Is ChatGPT the Future of Events?
Event Tech & Tools
Is ChatGPT the Future of Events? Experts Share Their Thoughts on the Buzzy New AI Tool
Event Venue News for January 2023
North America
What's New in Event Venues: Unexpected Gathering Spaces, AI-Driven Guest Experiences, and More
More in New York
Sponsored
Everything You Need to Wow, All in One
Meetings that hit big—made simple.
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Unveiled at The William Vale
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Le Bar Penelope
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Convene at 101 Park Avenue
Sponsored
Picture-Perfect Venues for Your Midtown Manhattan Events
Newly renovated and expanded Convene venues can host events of all sizes.
A look at the newly refreshed Convene 117 West 46th Street
New York
12 New Venues in New York for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
The Ranch at Hudson Valley
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
New York
12 New Venues in New York for Fall 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Maxwell
Sponsored
Venue of the Future: Only at Cipriani 25 Broadway
25 Broadway: Where every event is an unforgettable experience.
An example of the magic at Cipriani 25 Broadway
New York
11 New Venues in New York for Summer 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Moxy Williamsburg
Sponsored
Top 5 Most Iconic Events at the Manhattan Center
The Manhattan Center’s versatility allows clients to transform the spaces into whatever they envision. Here are five of the most iconic events that have been hosted at the venue.
2022 Red Bull BC One Finals, produced by Listen Entertainment.
New York
17 New Venues in New York for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
The Highlight Room at Moxy Lower East Side
Sponsored
Book Your Next Event at UBS Arena at Belmont Park
Located in the heart of Metro NY, UBS Arena at Belmont Park is primed for exceptional events.
Nyi17518 Cs16610 Copy
Page 1 of 333
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.