Although inclement weather impacted two days of the Governors Ball music festival in New York—a surprise downpour hit early in the evening on Saturday, and the threat of severe thunderstorms on Sunday caused organizers to fully cancel the final day of the event—the festival was still considered a success, selling out at 50,000 patrons per day.
In addition to hoards of fans, the sixth annual music, art, food, and entertainment festival, held June 3 to 5 on Randall’s Island and produced by Founders Entertainment, drew big-name music acts such as the Strokes, the Killers, and Kanye West (who was, to the detriment of his fanbase, rained out), as well as a host of brand activations from the likes of Miller Lite, Bacardi, and The Daily Mail.
Here’s a look at what these brands and more offered on site at this year’s Governors Ball.
For its first appearance at Governors Ball, DailyMail.com hosted the invite-only Seriously Popular Lounge. The lounge, which offered views of the main stage and was produced by Barkley Kalpak Agency, included a photo activation with props such as emoji signs. Guests who posted their photos to social media with the event hashtag received a printout. Photoboxx supplied the printer.
Guests were encouraged to take a picture with on-site takeaways such as the "I Regret Nothing" bags, which included items such as eyedrops and facial wipes. IPads stationed around the lounge previewed the website's content.
InCharged provided branded charging stations for attendees.
In addition to guest DJs, specialty drinks, and concierge services, the lounge offered games such as Jenga.
MAC Presents created the Miller Lite Beer Hall for this year's Governors Ball. The interactive fan experience harkened back to Miller's start in Milwaukee in 1855 and included wooden fixtures, beer barrels, and gun-metal enclosures, as well as original artwork including a mural made out of Miller Lite cans.
A 360-degree branded photo booth captured guests in action. The beer hall was open to the public.
Temporary tattoos were customized with the daily lineup of Governors Ball performers.
The lounge doubled as a mini game hall with throwback games such as Pac-Man, Skee-Ball, shuffleboard, and ping-pong.
Guests who stopped by MTV's Noise Floor tent could post a photo to Instagram using the hashtag #MTVNoiseFloor and receive a printout to help build a mosaic.
The House of Extraordinaire by Perrier invited guests to sample water, blow bubbles, and win prizes inside a clear tent structure erected on the festival grounds.
A photo station imagined guests in a high-flying hot-air balloon.
Tito's set up shop in an Airstream trailer for the vodka brand's D.I.Y. Bloody Mary Garnish Bar. Guests could purchase a bloody Mary and deck the drink in garnishes provided by local purveyors.
Bacardi hosted its Untameable House Party in a two-story structure located next to the Bacardi House Stage. The open-to-the-public space included specialty cocktails, outdoor seating from Lux Lounge, and a 50-person indoor stage where surprise performances took place. Community Agency produced the activation, and Taylor Creative handled decor.
A New York-theme photo booth invited guests to pose next to the Statue of Liberty.
Surprise performances from the Knocks and Bob Moses took place inside the activation, allowing fans to get up close and personal with the artists inside the 50-person space.
More than 10,000 unique visitors came through the activation over the course of two days. Specialty cocktails such as the Bacardi Governors Punch were available for purchase at a bar constructed out of plastic crates.
The upstairs V.I.P. area was decked with custom greenery and offered expansive views.
