10 Best Ideas of the Week: Campbell Soup Company's 'Star Wars' Activation, a Wall of Living Green Numbers, Coca-Cola's Instagram Mosaic

New York Comic Con took place October 5 to 8 at the Jacob K. Javits Convention Center and across other venues in the city. In honor of the upcoming release of Star Wars: The Last Jedi, Disney and Lucasfilm collaborated with Campbell Soup Company on a new series of soup labels. Union Square Group and designer Frederick Anderson built an interactive structure that featured a character from the film made entirely out of the limited-edition Campbell’s Star Wars soup cans. It sat on the streets of Manhattan, a few blocks away from the Javits Center. 

FEED, an organization that raises funds to support programs that fight to end hunger and malnutrition, celebrated its 10-year anniversary on October 16 at Empire Stores in Dumbo, Brooklyn. The event also celebrated the organization’s new milestone of providing 100,000,000 meals to children across the world with a wall of living green numbers. The wall, which was designed by Tinsel & Twine, will be on display in the venue lobby for the next few weeks.

To celebrate artist Ai Weiwei’s Essex Street Market exhibit Exodus in New York, Espolòn Tequila hosted an event at Hotel Chantelle on October 12. The event featured custom animated live projections on adjacent buildings, which were created by Brandon Epperson at LiveX.tv. 

The Americas Cake Fair took place October 13 to 15 at the Orange County Convention Center in Orlando. Condensed milk and coconut flour created the sand on the base of this novelty cake for the “Under the Florida Sun” theme. Strands of spaghetti were used to support the umbrellas, rollercoaster, and some animals. 

To celebrate the revival of TRL, MTV hosted a promotional event in Times Square on October 2. Branded pedi-cabs provided free rides throughout the area. 

Visitors could grab popsicles in branded packaging from a customized ice cream truck that drove around Times Square. 

The 10th edition of NYCWFF took place October 12 to 15 at various venues throughout New York. Coca-Cola’s Grand Tasting Lounge included an interactive photo-sharing station that invited guests to take a photo and share it on Instagram and Twitter with the hashtag #ServeWithACoke. People who used the hashtag could then print out their photo at a Luster photo-printing station to stick on a mosaic, which eventually revealed the image of a burger and a Coke with New York in the background. 

American Airlines’s Grand Tasting lounge featured a paper airplane arch installation that connected to the company’s logo. The lounge was designed by Geometry Global. 

The 16th edition of Austin City Limits took place October 6 to 8 at Zilker Park. The vacation rental site HomeAway, which sponsored a stage at the festival, fashioned an upside-down house as a photo opportunity in which fans pretended to hang from the ceiling. Any attendee who booked a rental through the site had access to HomeAway's backstage lounge. It also gave away free backstage passes every day to random fans. 

Grand Marnier partnered with the Substance Group to host a series of 1920s speakeasy-inspired pop-ups at venues in Montreal, Toronto, Vancouver, and Calgary. The Toronto pop-up, which took place September 27 and 28 at Berber Social, featured a red and gold color scheme and bottles of the orange liqueur as a backdrop for French jazz band Fleur Seul.