On April 10, Contempo Media took over two floors of the Trump International Hotel & Tower Toronto to celebrate the launch of two new magazines. On the 10th floor, a celebration for Sharp magazine's The Book for Men had Jaguar cars, a chef carving station, and a mini-golf putting green. Meanwhile, the hotel's ninth floor had a far more feminine vibe. Showcasing the media group's new S magazine, which is geared toward women, the activation had hairstyling stations, giant paper flowers, and shoes made out of chocolate.
Here's a look at how the event, produced by Candice & Alison, targeted two audiences at once.
Photo: George Pimentel
Photo: George Pimentel
Photo: George Pimentel
Photo: George Pimentel
Photo: George Pimentel
Photo: George Pimentel
Photo: George Pimentel
Photo: George Pimentel