Nominations are now open for the 12th Annual EEAs!

It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

Kiehl's Opens First Freestanding Store in Virginia With Newsbabes Benefit

April 26, 2012

Mr. Bones, a replica of the skeleton that graced Doc Morse's original apothecary 161 years ago, made for a popular prop at the step-and-repeat.

Mr. Bones, a replica of the skeleton that graced Doc Morse's original apothecary 161 years ago, made for a popular prop at the step-and-repeat.

Photo: Daniel Swartz

Kiehl's Since 1851 opened its first freestanding store in Virginia Tuesday with a 250-guest party at its Tysons Corner Center home. Mr. Bones, a replica of the skeleton that graced Doc Morse's original apothecary 161 years ago, made for a popular prop at the step-and-repeat.

Fans of the cosmetics and beauty products company stood in line an hour before the event to receive one of the 100 gift bags, which included a full-size Ultra Facial Cleanser and a lip balm. Design Cuisine catered the event, but since alcohol could not be served at the open event, guests sipped fresh-squeezed lemonade with mint. Georgetown Cupcake provided custom cupcakes, DJ Neekola handled the entertainment, and there was photography by Daniel Swartz and videography from Michael Woestehoff.

The evening benefited Newsbabes, a breast cancer charity founded by local anchorwomen. Chris Salgardo, Kiehl's president, presented a $5,000 donation to George Washington University’s Mammovan founder, Dr. Rachel Brem.

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