Hosts: Audrey Gallien and Brandt Krueger
Guests: David Adler, Beth Kormanik, Olivia Ormos
Can Snapchat really change the face of events globally? In this episode, David Adler, C.E.O. of BizBash, and Beth Kormanik, executive editor of BizBash, sit down with Olivia Ormos, owner and creator of OO & CO, to talk about how the Miami-based Model Volleyball event leveraged a Snapchat partnership to gain millions of views and become a globally known experience. The group gets into the nitty gritty of the 24-hour partnership, including what’s really happening behind the scenes, how to curate compelling user points of view, the power of the Snapchat Ghost, and more. Don’t miss this episode to learn how Snapchat is changing the face of events and how to start using it today.
Sponsored by Hargrove and World Resorts Casino New York
Running time 27:02
Show Notes
In This Episode:
- Roundtable Discussion [02:29]: leveraging a Snapchat partnership; behind-the-scenes storytelling through Snapchat; 150 million views in 24 hours
- Fresh List [23:20]: culinary exploration; LED motion orbs; after-party previews
Further Reading:
-
How a Beach Volleyball Tournament Became Big Business
http://bizba.sh/29pTjSh -
Why More Businesses Are Using Snapchat Geofilters for Events
http://bit.ly/1W4fYb3
