Host: David Adler
Guests: Katie Callahan-Giobbi, John Folks
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with John Folks and Katie Callahan-Giobbi of the Chicago-based event consulting firm Minding Your Business. The self-described event “doctors” discuss how they help companies rethink their events and meetings, focusing on customizing the event for specific groups, staying relevant, and driving loyalty. The pair dives into their process and the common issues they encounter, explains why research and data is crucial to understanding your audience, and shares how to make an event worth your guests’ time and energy. This podcast serves as a first meeting with some of the best event and meeting consultants in the world—for free.
Sponsored by BizBash Live Los Angeles. Running time 36:35.
Show Notes
In This Episode:
- Roundtable Discussion [01:02]: how to plan gatherings for introverts; why face-to-face meetings are more important than ever; how to identify what success means for a specific event; why events need to be attendee-centric
Coming Soon to GatherGeeks:
- Event Veteran Michael Cerbelli on How to Reinvent Your Career
- Talia Maschiach of Eved Takes the Pain Out of Paying Vendors
