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Podcast: A Masterclass in Making Your Business Stand Out in an Ever-Changing World (Episode 210)

Event industry icon Colin Cowie discusses his new book and how event thinking and proactive customer service can separate businesses from their competition.

2021 Gather Geeks Colin Cowie 01

Host: David Adler
Guest: Colin Cowie

In this episode of GatherGeeks, BizBash founder and chairman David Adler sits down with event industry icon Colin Cowie to discuss his new book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted. Through compelling anecdotal-style stories, Cowie's new book is a must-read to make sure your business stands out in this ever-changing world, diving into ways to up your game to think about the intangibles that separate you from your competition. This episode is a one-man masterclass on doing it right, explaining how Cowie is using event thinking in all aspects of the hospitality, retail and service industries. He and Adler also explore themes of passion, elegance, failure, style, conflict resolution and the power of proactive customer service.

Click here to order Cowie's new book. 

Sponsored by Ticketbud. Running time 40:00.

This Episode Is Sponsored by: Ticketbud
An event ticketing platform that’s user-friendly for first-time organizers, while powerful and flexible for large events. Access early payouts to help cover upfront event costs. Unlock everything with one low flat rate, built into ticket prices. Unlimited ticket types, all features and customer support included. Ticketbud also makes it easy to transfer event information from another provider. 

Get a 20% discount for all your 2021 events by visiting
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