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Podcast: How Micro-Influencer Marketing Can Play a Role in Any Type of Event (Episode 209)

Connor Stewart, the director of social media at marketing and PR agency mdg, does a deep dive on the why and how of using micro-influencer marketing for all types of events, including B-to-B trade shows.

2021 Gather Geeks Connor Stewart 1 01

Host: David Adler
Guest: Connor Stewart

In this episode of GatherGeeks, BizBash founder and chairman David Adler chats with Connor Stewart, the director of social media at mdg, a marketing and public relations agency specializing in audience acquisition for live and online events. Stewart offers case studies of the influencer marketing strategy for B-to-B events like FabTech, a trade show for the welding industry—proving that the practice isn’t just for consumer brands and big-level celebrities. The duo gives an overview of why tapping into paid influencers and micro-influencers is so effective for events, and how to find the right partners for your brand. They also do deep dive into how to execute these new must-use marketing strategies—sharing the processes, tools and measurements needed to justify the expense.

Sponsored by Ticketbud. Running time 43:23.



This Episode Is Sponsored by: Ticketbud
An event ticketing platform that’s user-friendly for first-time organizers, while powerful and flexible for large events. Access early payouts to help cover upfront event costs. Unlock everything with one low flat rate, built into ticket prices. Unlimited ticket types, all features and customer support included. Ticketbud also makes it easy to transfer event information from another provider. 

Get a 20% discount for all your 2021 events by visiting ticketbud.com/GatherGeeks.
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