Host: Cliff Rigano
Guest: Monique Ruff-Bell
Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by Cliff Rigano—the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast Jägermeister U.S. Grab a drink, and listen up!
This week, temps are higher—which means host Cliff Rigano has piña coladas and margaritas on his mind. But in today’s consumer-centric landscape, a shaker, strainer, and muddler have been traded for RTD (ready to drink) beverages. They come in eye-catching packages but can be elevated simply by being served the right way: over craft ice, in the right glass, and with an appropriate garnish. And it’s all in an effort to appeal to today’s consumers who, in the workplace, conduct business off of data-driven insights, social media-heavy strategies, and collaborative tactics.
But don’t just take it from Rigano. This week’s interview guest, Monique Ruff-Bell, the head of events at TED Conferences, agrees. Ruff-Bell shares how her experience working for the world’s biggest fintech conference, Money 20/20, differs from the events she puts on at TED, where there’s a large focus on philanthropy. She also dishes on how execution is never flawless—although, for the outsider, the picture looks quite perfect—plus how to be intentional with your career, how you can get yourself on a TED Talk, and so much more. Cheers!
Referenced in the episode: Global Ready-to-Drinks (RTDs) Alcohol Market Research Report 2022
Running time: 45:58
