Target sponsored an ambitious public art exhibition of video artist Tony Oursler's work in Madison Square Park, which contributed a witty and mysterious element to the park for the 13 days leading up to Halloween. The exhibition for Oursler's The Influence Machine was organized by the Public Art Fund on behalf of the City Parks Foundation and the City of New York's Parks & Recreation Department.
On opening night guests assembled to celebrate under a tent provided by PJ McBride. Outside, guests could watch Oursler's video projections on trees, fences and billows of smoke in the park. Nearby Eleven Madison Park provided off-site catering, an exception to their customary services; restaurant staff rolled the food across the park's eastern edge to the tent.
--Mark Mavrigian
On opening night guests assembled to celebrate under a tent provided by PJ McBride. Outside, guests could watch Oursler's video projections on trees, fences and billows of smoke in the park. Nearby Eleven Madison Park provided off-site catering, an exception to their customary services; restaurant staff rolled the food across the park's eastern edge to the tent.
--Mark Mavrigian

PJ McBride provided the tent for a reception for Target's Art in the Park program in Madison Square Park.

Eleven Madison Park catered Target's reception in Madison Square Park.

Susan Freedman of the Public Art Fund, parks commissioner Henry Stern and video artist Tony Oursler attended a tented reception for the kickoff of Target's Art in the Park program. (Photo by Patrick McMullan)

Amidst floral designs from Creation Unlimited, Target's Ann Aronson and John Remington attended the reception for Target's Art in the Park series. (Photo by Patrick McMullan)