BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Audiovisual & Lighting

Target Toasts Art in Madison Square Park

February 5, 2001
Target sponsored an ambitious public art exhibition of video artist Tony Oursler's work in Madison Square Park, which contributed a witty and mysterious element to the park for the 13 days leading up to Halloween. The exhibition for Oursler's The Influence Machine was organized by the Public Art Fund on behalf of the City Parks Foundation and the City of New York's Parks & Recreation Department.
On opening night guests assembled to celebrate under a tent provided by PJ McBride. Outside, guests could watch Oursler's video projections on trees, fences and billows of smoke in the park. Nearby Eleven Madison Park provided off-site catering, an exception to their customary services; restaurant staff rolled the food across the park's eastern edge to the tent.

--Mark Mavrigian
PJ McBride provided the tent for a reception for Target's Art in the Park program in Madison Square Park.
PJ McBride provided the tent for a reception for Target's Art in the Park program in Madison Square Park.
Eleven Madison Park catered Target's reception in Madison Square Park.
Eleven Madison Park catered Target's reception in Madison Square Park.
Susan Freedman of the Public Art Fund, parks commissioner Henry Stern and video artist Tony Oursler attended a tented reception for the kickoff of Target's Art in the Park program. (Photo by Patrick McMullan)
Susan Freedman of the Public Art Fund, parks commissioner Henry Stern and video artist Tony Oursler attended a tented reception for the kickoff of Target's Art in the Park program. (Photo by Patrick McMullan)
Amidst floral designs from Creation Unlimited, Target's Ann Aronson and John Remington attended the reception for Target's Art in the Park series. (Photo by Patrick McMullan)
Amidst floral designs from Creation Unlimited, Target's Ann Aronson and John Remington attended the reception for Target's Art in the Park series. (Photo by Patrick McMullan)
Latest in Audiovisual & Lighting
In February, the Boston Winter Ball—often referred to as “Boston’s Biggest Night Out” and held at Omni Boston Hotel at the Seaport—raised $2.1 million for underprivileged youth via the Corey C. Griffin Foundation. Produced by AJ Williams of AJ Events, the black-tie fundraiser featured a 60-by-60-foot dance floor with a 40-by-50-foot disco ball/silver orb ceiling treatment, which set the stage for a laser light show.
Audiovisual & Lighting
#EventInspo: 15 Stunning Lighting Design Moments We're Still Thinking About
23914771 Cdt 3 1 (1)
Industry Insiders
Behind the Pipe and Drape: Why a Strong AV Partner Is So Important
Pulse Topology will feature 3,000 incandescent lightbulbs suspended from the ceiling that react to visitors' heartbeats in real time.
Audiovisual & Lighting
See How This Interactive Art Exhibit Reacts to Visitors' Heartbeats in Real Time
Shutterstock 1902744469
Audiovisual & Lighting
What's Next in Event Lighting and Audiovisual Production?
Related Stories
E450disc 00 1122 Lighting Stratosphere 1 152
Audiovisual & Lighting
LIGHTING: An Innovative Special Effect
More in Audiovisual & Lighting
Audiovisual & Lighting
#EventInspo: 15 Stunning Lighting Design Moments We're Still Thinking About
Nothing transforms a space quite like lighting. Here are some of our favorite ways lighting designers have played with light and shadows at recent events.
In February, the Boston Winter Ball—often referred to as “Boston’s Biggest Night Out” and held at Omni Boston Hotel at the Seaport—raised $2.1 million for underprivileged youth via the Corey C. Griffin Foundation. Produced by AJ Williams of AJ Events, the black-tie fundraiser featured a 60-by-60-foot dance floor with a 40-by-50-foot disco ball/silver orb ceiling treatment, which set the stage for a laser light show.
Sponsored
Behind the Pipe and Drape: Why a Strong AV Partner Is So Important
Your reputation is in the hands of the crew calling your show's shots.
23914771 Cdt 3 1 (1)
Audiovisual & Lighting
See How This Interactive Art Exhibit Reacts to Visitors' Heartbeats in Real Time
The unique installation from artist Rafael Lozano-Hemmer features 3,000 suspended lights that use biometric technology to reflect attendees’ heartbeats—and it's coming to Toronto next month.
Pulse Topology will feature 3,000 incandescent lightbulbs suspended from the ceiling that react to visitors' heartbeats in real time.
Audiovisual & Lighting
What's Next in Event Lighting and Audiovisual Production?
Top audiovisual producers share their biggest predictions and favorite trends for the year ahead.
Shutterstock 1902744469
Audiovisual & Lighting
Tech Talk: Why LED Walls Will Trump Video Projection as Live Events Return
When looking at utilizing new technology in meetings and events, it is essential to weigh the pros and cons to ensure the value is worth the cost.
Projector Screens, Live Events, Audiovisual
Audiovisual & Lighting
This Virtual Music Festival Will Feature Do-It-Yourself Hologram Devices
For next month's Women From Space festival, attendees will assemble their own low-tech hologram devices to watch the performances.
Holobox Theatre's At-Home Hologram Device
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Programming & Entertainment
Rating Super Bowl LV: Event Producers Give The Weeknd's Halftime Show a B+
Event producers weigh in on The Weeknd's halftime show performance at Super Bowl LV.
The Weeknd, Pepsi Super Bowl LV Halftime Show
Sponsored
6 Ways To Virtually Engage Your Team
Interactive Entertainment Group
Event production company Interactive Entertainment Group boosts team morale through creative virtual event ideas.
Sponsored
Recap: Paving New Paths for Live Entertainment at Virtual Events
Event Farm
Attendees from around the world enjoying a live virtual performance
Sponsored
Less Talk, More Hustle: 6 COVID Survival Tips From A Top U.S. Caterer
New corporate menu options from Ridgewells
Programming & Entertainment
Paint the Town Red: How 2,000 Event Venues Came Together for One Night
On Sept. 1, #WeMakeEvents North America added red lighting to thousands of venues around the country—and generated more than 8,000 letters to Congress advocating for the RESTART Act.
The Los Angeles Memorial Coliseum in Los Angeles
Sponsored
How Cineplex Theatres Can Be Safely Leveraged to Host Meetings and Events
Cineplex offers a safe, sensory experience for meetings and events across Canada.
Page 1 of 20
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.