Automaker GM is wont to send cars down high-fashion-style runways alongside celebrities to promote its brand at big-budget events. But this year’s version of the Oscar-week GM Ten event upped the star voltage to an uncommon level, amid sleek white set pieces and quick-paced choreography.GM project specialist Carolyn Landrum and her team, along with Best Events, oversaw the event at Paramount, which featured a white runway flanked by two massive GM-logoed doors—each of which swiveled open to send a car and a celebrity down the catwalk in pairs. Recent Grammy winner Mary J. Blige was the first to take the stage with a shiny GM car, and the likes of Jennifer Hudson, Mario Lopez, Denise Richards, Emmy Rossum, and the cast of Heroes all followed.
Immediately afterward, Texas-based rockers Ghostland Observatory descended onto the runway from a platform on high. (Guests seemed more curious about the duo’s capes and manic dancing than anything.) The pair performed a short set as headliner Beck’s team checked the sound at the head of the runway. Then the hipster Silverlaker took to the runway himself for a spirited set—and those guests who’d wandered outside for more drinks gladly came back in to dance stageside.
—Alesandra Dubin
Posted 02.22.07
Immediately afterward, Texas-based rockers Ghostland Observatory descended onto the runway from a platform on high. (Guests seemed more curious about the duo’s capes and manic dancing than anything.) The pair performed a short set as headliner Beck’s team checked the sound at the head of the runway. Then the hipster Silverlaker took to the runway himself for a spirited set—and those guests who’d wandered outside for more drinks gladly came back in to dance stageside.
—Alesandra Dubin
Posted 02.22.07
Recent Grammy winner Mary J. Blige took the stage with a GM car at Paramount for its GM Ten fashion show.
GM-logoed doors swiveled open to reveal cars and their celebrity escorts.
Beck headlined with a spirited set.
GM parked its cars along the length of a sprawling red carpet.
After the runway show, wild rockers Ghostland Observatory descended from a platform above the crowd.
A small cocktail area took over Paramount’s New York streets.
