Pop Up Market Idea

Target's "Dish You Were Here" booth offered up recipe cards featuring dishes from around the world and food products from the company's Archer Farms collection. Staffers at the sponsored booth also served guests globally inspired snacks such as Mexican spiced brownies.

Among the indie food vendors were a few big names, including fashion designer Cynthia Rowley, whose whimsical booth highlighted offerings from her newly opened Upper East Side Curious Candy boutique, such as custom piñatas and party favors.

Staffers at the Cynthia Rowley booth handed out green-apple-flavored cotton candy dotted with edible silver stars to guests at the opening night V.I.P. party.

Brooklyn upstart Salty Road sold its naturally flavored, handmade salt-water taffy in flavors like bergamot, salty caramel apple, and peppermint saltwater.

Brooklyn-based company Monsieur Singh hawked its lassi push pops, an Indian treat made with probiotic yogurt, mango, mint, and ginger.

La Newyorkina, a purveyor of Mexican-inspired frozen sweets, offered guests miniature cones of ice cream in quirky flavors such as avocado, corn, and rice horchata. The company is available for private events and catering in New York.

Brooklyn outfit Fred's Marshmallows gives the artisanal treatment to the campfire favorite, with flavors such as key lime pie, orange fennel, and apple pie. The company is available to cater events and can even create edible marshmallow centerpieces.

Brooklyn-based Jack's Chedbread handed out samples of its handcrafted, fresh-from-the-oven corn bread in flavors such as maple bacon, roasted jalapeño, garlic chive, and honey sea salt.

The Jam Stand's jellies are made with fruit from local New York farms and come in inventive flavors such as blueberry bourbon and peachy Sriracha. The company can make custom jars of jam as favors for corporate events.

New York's Imperial Woodpecker Sno-Balls specializes in New Orleans-style shaved ice, offering more than 46 flavors, including seasonal specials such as grapefruit basil, strawberry rhubarb, and watermelon jalapeño. The company's catering packages include 10 flavor options, ice, and servers.

Is hip, gourmet Jewish fare the next food-world trend? The Gefilteria reimagines Old World favorites such as gefilte, horseradish, and beet kvass using sustainably sourced ingredients and stylish packaging.

Right Tasty's Brooklyn-based line of gourmet vinaigrette salad dressings come in flavors such as Meyer lemon, ramp, and smoked heirloom tomato.

Chef Andy Ricker, of Pok Pok fame, peddled his line of drinking vinegars, Pok Pok Som. The tart liquid, made with vinegar and concentrated fruits and vegetables, is meant to be mixed with soda water or liquor.

The Swarovski crystal-covered Heartschallenger ice cream truck was parked outside the entrance to the venue, offering passersby frozen treats.