Event Planning, Staffing, Marketing & Financing Services

August 15, 2013
Latest in Experiential Marketing, Activations & Sponsorships
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
The launch event for Motorola's new Razr flip phone took place on April 24.
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
Industry Insiders
Why Audiences Tune Out & What Experiential Events Do Better
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Target's 'Dish You Were Here' booth offered up recipe cards featuring dishes from around the world and food products from the company's Archer Farms collection. Staffers at the sponsored booth also served guests globally inspired snacks such as Mexican spiced brownies.
Experiential Marketing, Activations & Sponsorships
Pop Up Market Idea
Starbucks Iced Coffee at the It's so Miami Lounge
Experiential Marketing, Activations & Sponsorships
Sponsor Activations
Heineken's Dome at the Coachella Valley Music and Arts Festival
Experiential Marketing, Activations & Sponsorships
Activations
The American flag painting on top of Turret 1. Photo: Jeremy Bonelle
Experiential Marketing, Activations & Sponsorships
Photos of the Battleship IOWA
More in Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Sponsored
Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
Experiential Marketing, Activations & Sponsorships
Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise
The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
Experiential Marketing, Activations & Sponsorships
Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.
NYLON Desert Disco, Presented by Coach
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Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix
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Get a Peek Inside These Star-Studded Beauty Events
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Trend Spotted: Murder Mysteries Are Having a Moment at Events
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
Experiential Marketing, Activations & Sponsorships
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
The retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.
The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.
Experiential Marketing, Activations & Sponsorships
48 Cool Event Ideas You May Have Missed From Marc Jacobs, Uber, Ed Sheeran, Lexus, and More
Here’s a look at some steal-worthy ideas we spotted in April 2025.
The Marc Jacobs Daisy Garden
Experiential Marketing, Activations & Sponsorships
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
BRANDEdit's recent experience had shelves stocked with the hottest in beauty, wellness, and fashion. See inside—and read tips for working with influencers.
A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
As the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.
Casa Bacardí
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.
Pinterest Activation
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
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