Production & StrategyExperiential Marketing, Activations & SponsorshipsSponsor ActivationsAugust 14, 2013Starbucks Iced Coffee at the It's so Miami Lounge Starbucks hosted its first Lollapalooza activation this year at the It's so Miami Lounge. The suite offered oversize chess and Connect Four games, plus small café tables stocked with buckets of bottled iced coffee.Photo: Barry Brecheisen for BizBashLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsRelated StoriesExperiential Marketing, Activations & SponsorshipsActivationsExperiential Marketing, Activations & SponsorshipsPhotos of the Battleship IOWAExperiential Marketing, Activations & SponsorshipsMarketingExperiential Marketing, Activations & Sponsorships20 Marketing Ideas From Music Festivals: Activations From Heineken, Lacoste, Hostess, and More