Production & StrategyExperiential Marketing, Activations & SponsorshipsBrandingAugust 1, 2015Candy themed lounge with custom plexi staircase (Android's OS "Lolipop" Launch)Guests used their voice to test out the Google Now function in our colorful custom built booths (Google House 2.0)In celebration of the launch, MAS created a Lollipop lounge that served as the central meeting area for the Press (Android's OS "Lolipop" Launch)Overhead shot of Google's Lollipop OS Press Launch, including custom conveyor belt (Android's OS "Lolipop" Launch)The transformation of the entryway to the theater at MSG highlighted popular YouTube stars (YouTube Brandcast)YouTube's Rosanna Pansino's custom Nerdy Nummies kitchen where guests could taste Nummie treats (YouTube Beacon Press Event)Colorful string art entryway (Google Global Partner Summit)Custom airplane built to demonstrate the usability of the new Chromebook for travel (Google Chromebook 11 Launch)Guests ate lunch at Google themed banquet tables (Google Global Partner Summit)MAS replicated a loft-like living space that showcased how Google Play can be used in everyday life (Google Play Brand Relaunch)MAS used vinyl as a fun way to dress up this Google Play help desk (Google Play Brand Relaunch)Outdoor custom bar surrounded by colorful floating umbrellas for this Brazillian themed after party (Google Global Partner Summit)Guests were welcomed by a video game projection (Google Play's Game Developer Conference After Party)Latest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareRelated StoriesExperiential Marketing, Activations & SponsorshipsHow Brands Are Using Fitness Events to Flex Their Marketing MusclesExperiential Marketing, Activations & SponsorshipsSport ActivationExperiential Marketing, Activations & SponsorshipsMusic Festival ActivationsExperiential Marketing, Activations & SponsorshipsBranding