Fans could participate in contests at the Sports Court.
Photo: TSS Photography
Elite soccer club players showed off Adidas's latest cleats on a field the brand built within an arts district warehouse.
Photo: Devon Steigerwald
Nearly 10 million LEDs on 876 screens covered the floor and walls of the 1,200-square-foot space at “Pearl Pavilion” in Penn Plaza for Nike's "the Last Shot” installation. A step-by-step guide appeared on the floor to ensure accuracy, and a live announcer provided customized play-by-play for the guests.
Photo: Courtesy of AKQA
