Early on Thursday morning passers by were probably startled to see a miniature blue plane parked on a corner at the north end of Union Square. The vehicle, covered with sky-blue decals, is part of MasterCard’s mobile marketing campaign to promote its “Win 500 Flights” sweepstakes—a national competition, running from July through to the end of August, which will award a cardholder 500 round-trip airline tickets. Public relations firm Alan Taylor Communications worked with the brand’s director of worldwide communications, Jon Schwartz, and event production company the Zalbens to bring in former Lois & Clark star Dean Cain to host the New York event. It kicked off a five-city trip that includes Pittsburgh, Chicago, Houston, and Philadelphia. Aside from promoting the sweepstakes, the tour also involves MasterCard’s top picks of each city’s local “hotspots” such as New York’s Best Kept Secret (the Forbes Galleries) and Chicago’s Ultimate Spa Experience (Skin Quotient).
—Anna Sekula
Posted 07.14.06
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—Anna Sekula
Posted 07.14.06
Photo: Diane Bondareff (Dean Cain)Related Stories
Snapple Hosts Teatime in Bryant Park
Gap Takes Hippie Bus on the Road
Ocean Spray Takes Juice on the Road